A blog by Campbell Consulting Group, based in Bend, Oregon.

Wednesday, December 30, 2009

Bon Voyage Cinder Cone Red

Cinder Cone's Last Run January 5th @ 6PM Deschutes Brewery Pub 1044 Bond St., Bend Farewell to Cinder Cone Red. Join Deschutes Brewery as we toast a fond farewell to Cinder Cone Red this year, and making way for the Red Chair NWPA. Are you clutching your hair and screaming “WHY!?” Well, we’d love to bottle and distribute every beer we come up with, but if we tried that our team would be the ones screaming. Come give us your own words of farewell on our “Memorial Wall” and enter to win some great raffle prizes, including ski lift tickets, lodging, beer and more. Learn about Cinder Cone Red here on the Deschutes Brewery website. For more information call 541.385.8606 or catch @DeschutesBeer on Twitter. Cheers!
-Marie (@mariefayandre)

Tuesday, December 29, 2009

Interactive Social Media World Map

From an article featured in The Independent (UK), The social networking phenomenon that is taking over the world country by country, Vincenzo Cosenza is introduced, the man behind Vincos Blog. He has created an insightful map into the global world of social media, specifically Facebook (shown as light green). Vincenzo Cosenza's interactive World Map of Social Networks in December 2009 can be seen here.
-Jacq (@jacqsmith)

Monday, December 21, 2009

HP Webcam YouTube Video

We just saw a 'Brand ER' tweet about Hewlett-Packard Development Company, L.P. (HP), and we hope HP saw it too! It's crunch time - give the people an answer!
@sacca Oh, man. Talk about a brand emergency! RT @Mike_FTW Apparently HP stands for Honkie 'Puter http://bit.ly/7SmLcg
The hyperlinked video will take you to a YouTube video - that show's the webcam of an HP computer tracking/following a white woman, but not a black man. The black man states, "I'm going on record, and I'm saying it. Hewlett-Packard Compters are racist." Yes, it could be a number of variables like lighting, but... why is this happening? It will be interesting to see how much attention this video gets. Currently, there are 75,481 views of the video. Watch it for yourself.
-Jacq (@jacqsmith)

21st Amendment Monk's Blood

Monk's Blood is out! A crafty Belgian in a can from our client 21st Amendment. Brewed with oak, vanilla and figs and packs an impressive 8.3% ABV punch. (PS -- If you like the brew, follow them on Twitter @21stAmendment.)

MONK’S BLOOD, SPECIALTY CRAFT BEER IN A CAN: It’s Too Good to Keep Our Vow of Silence San Francisco, CA – The 21st Amendment Brewery today announced the release of its first ever, limited release, specialty beer in a can. Monk’s Blood is an 8.3% alcohol, dark Belgian-style ale brewed with eight malts, Belgian candi sugar, cinnamon, vanilla bean, dried local black mission figs and aged on oak for a flavor unlike anything you’ve ever had from a can. Brothers Nicolas and O’Sullivan (21st Amendment founders Nico Freccia and Shaun O’Sullivan) developed the beer as an homage to the monks of Belgium’s monasteries who have been brewing some of the world’s great beer for centuries. “During times of fasting, the monks subsist solely on beer, which they refer to as ‘liquid bread,’” notes Brother O’Sullivan. “Beer, quite literally, is in their blood,” he adds. The most sublime of the monk’s premium brews is dark like blood, rich and nourishing. Freccia and O’Sullivan traveled to Belgium to develop the recipe for this special beer, visiting small, traditional breweries in the hop fields of west Flanders, not far from the famous Trappist abbey of Westvletren. Notes Brother Nicolas, “Monk’s Blood is designed to pair beautifully with rich winter stews, creamy cheeses, unctuous desserts or just by itself, in a Belgian tulip glass, with a good book by the fire.” Monk’s Blood is available in cans and on draft starting this week at better bars and stores in your neighborhood. For up to date availability, events and promotions, visit 21A’s website at www.21st-Amendment.com. Insurrection Series Monk’s Blood is the first installment in our Insurrection Series, a limited edition, once-in-a-while, four-pack release of a very special beer that rises up in revolt against common notions of what canned beer can be. About 21st Amendment Brewery
 Who the heck are these guys? Hey, we’re Nico & Shaun. We live for great beer. In 1920, there were thousands of breweries across America making unique hand-crafted beer. The passage of Prohibition wiped out this great culture. After thirteen years without beer, the states ratified the 21st Amendment, ending Prohibition in America. At the 21st Amendment Brewery, we celebrate the right to brew beer, the freedom to be innovative, and the obligation to have fun.
-Campbell Consulting (@ccgpr)

Thursday, December 17, 2009

Deschutes Brewery Chefs' Challenge

Monday evening. Portland, Oregon pearl district. A crowded bar. Someone yells out “Go Ducks!” Sound like a football game? Think again. It was the first ever Deschutes Brewery Chefs’ Challenge, held at the Portland pub and featuring some of the town’s best chefs competing for the title of best food and beer pairing of the evening. The Ducks comment? In response to course number three – “housemade duck and hazelnut sausage with cranberries” presented by Chef Adam Berger of Ten 01. This very special event was a fundraiser for Morrison Child and Family Services, which serves children who have suffered trauma, and Deschutes shut down its Portland location for the evening. Chefs from around the city gathered and a literal sea of white coats filled the front and back kitchen. Guests were initially greeted by passed hors d'oeuvres prepared by Deschutes Brewery’s executive chef Jeff Usinowicz. Each time a server passed our table, our group played dumb – “Oh, lovely! An ale pretzel with a warm chanterelle mushroom taleggio cheese sauce? We’d LOVE one (although we’d already had three each).” Also passed around was a surprisingly smooth Cortes Island Oyster on the half shell – sitting beautifully underneath both fish eggs (tabiko caviar) and a raw quail egg, along with a hop-infused ponzu sauce. Jeff rounded off the first course with hop and lime marinated wild gulf prawns: another dish of which we finagled more than one round. Cascade Ale was the perfect crisp, citrusy beer to pair with all this wonderful seafood. Next up, Chef Pascal Chureau of Fenouil served a rabbit loin crepinette, a dense, rich meat over a risotto sweetened with maple syrup and bourbon gastrique. Paired with the Bavarian-style Miss Spelt Hefeweisen, whose banana and bubblegum (yes, bubblegum) undertones complemented the sweetness in the dish. Chef Adam Berger’s duck dish came up next, as the crowd became more animated – helped in part by the pairing with Dubel Ale. This 6% alcohol ale, with its dried fruit aromas, is one the brewery’s been experimenting with for awhile. It was a great match with the duck and hazelnut sausage. With the next course, the beer became more intense with the Long Shadow Black IPA, with its piney citrus background, hoppy undertones and opaque color. It contrasted sharply with the smoked trout, leek and potato mason jar pie created by Chef Paul Bachand from Farm to Fork. A bridge between the beer and the pie was made with a bright herb and winter radish salad. Everyone got excited when the next round of beer showed up on the table – it was the beloved Jubelale, made even better through a delectable pairing by Chef Kurt Spak of Alba Osteria. Spak served up agnolotti al plin with Oregon black truffles. Don’t know what that is? We didn’t either, so we whipped out the trusty smart phone and looked it up. Apparently the term means “tiny pasta”, so that wasn’t very helpful, but these veal and pork stuffed tidbits won over our taste buds without any explanation needed. What’s between a custard and a soufflé? Nostrana Chef Cathy Whims’ cauliflower sformato with Oregon black truffles. Full of French influence from the Piedmonte region, this buttery, warm treat was the perfect match to another Deschutes favorite – the Obsidian Stout. Just when we thought it couldn’t get any better, the dessert came – prepared by Deschutes Brewery pastry chef Jill Ramseier. OMG. Sweet and salty peanut butter bon bon with root beer meringue, we love you. A chocolate butterfly fluttered above the plate. One member of our table received a dessert with a broken wing. Our table almost broke into the Mr. Mister song from the 80s, “Broken Wings” – but we refrained (mostly). This wonderful denouement was complemented by – what else - The Abyss. So, who won this thing anyway? It was a VERY hard call. In fact, one of the judges for the event exclaimed when the fourth course came out – “I didn’t think I had any more love to give!” Judges and guests alike were amazed at the wonderful pairings that came out of the kitchen. The judges – Gary Fish of Deschutes Brewery, Amy Faust of the Wolf 99.7, Cole Danehower of NW Palate Magazine, Alan Kropf of Mutineer Magazine and John Foyston of The Oregonian – were “utterly amazed” by the “wonderfully composed dishes which played off each of the beers.” But, in the end, decisions had to be made. #1 Alba Osteria
 #2 Nostrana 
#3 Fenouil But that’s not really the end! The People’s Choice award was also given, and included all of our table’s top choices. Guess we weren’t the only ones! #1 Farm to Fork
 #2 Nostrana 
#3 Fenouil Thank you to everyone who helped to make this a tremendous event. We decided it wouldn’t be such a bad job to have to do this every night!
For additional photos, taken by Optic Truth the night of the event, visit Optic Truth's website.

Wednesday, December 16, 2009

Viral Video Success for a Good Cause

Vanksen USA created The Big Warm Up, a video for their client Lands' End, to help collect winter coats for the 8,000 homeless in Boston. The video became such the success that Lands' End teamed up with SEARS to take the campaign national. Via social media the video spread so quickly that it even became a commercial: Here's the personalized video link you want to send to your friends. Enjoy,
-Jacq (@jacqsmith)
Sources: Ragan.com via a RT by @PRtini Vanksen Culture Buzz

Monday, December 7, 2009

College Football live on Twitter via hastags

I know this is not my area, at all. I actually laughed when I typed out 'College Football' in the title of this post. But, I'm not trying to pretend I know team names, scores, the players, or anything related to college football, other than the impact it's had within social media. For almost the first time, I watched an entire college football game, and enjoyed it. Not in person. Not on cable. Not on a television. Not streaming live on my Mac. But, via Twitter I watched the Oregon Civil War Game - Oregon State University vs. University of Oregon. The Beavers vs. The Ducks. All Oregonians know what happened, but I saw the game unfold through the tweets of fans on both sides. It seemed every minute a new post would appear, and when something controversial happened (LeGarrette Blount entered the field after half-time) the tweets were streaming in withing seconds of each other. It was hilarious...
ianb78 Thug behavior encouraged in Eugene. Bl[o]unt with a TD run, but Beavers still lead 30 - 28 in the #civilwar #gobeavs
Images, opinions, conversations, scores, players names, everything was posted on twitter in an easy-to-follow layout thanks to the hashtag theme #gobeavs and #goducks. The Bend Bulletin featured a Beavers/Ducks Civil War Live Tweet Stream where I saw it all play out. Related goodies: The December '09 Social Media Hot Topic List via 10e20, featuring College Football
-Jacq (@jacqsmith)

Wednesday, December 2, 2009


Lately, I've seen some really amazing movies at my local independent theater including The Boys Are Back, and An Education. Both films brought me to tears, and made me smile in the end. Yesterday (sadly, yes - just yesterday I discovered this), I came upon a trailer that evoked a similar sense of quality and feelings of truth. I see this film as accurate and relevant to our current economic times - and may become the inspiration that some have been searching for.
More than 130,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
Lemonade will be screening in Detroit on December 17. But, they are still searching for support to complete the film. If you are interested, please visit the Contact tab on Lemonade's website. Until then, enjoy the Lemonade Trailer. Other goodies: The power of Twitter and Lemonade "An Open Letter to Michael Moore" posted on Please Feed The Animals
-Jacq (@jacqsmith)

Sunday, November 29, 2009

Where are Tiger's handlers?

His platinum-plated persona may be less lustrous for declining to cooperate with police, but Tiger Woods will take a huge hit to his wallet if he doesn’t come clean to fans about his Florida car crash, say Boston sports and entertainment crisis managers. “He’s making it look like he has something to hide,” said Hub public relations maven Peggy Rose. “If he made a mistake, admit it and move on. How he reacts now will determine his future image.” - Boston Herald
Tiger Woods is one of the most beloved, admired, respected, clean-cut, boring public personalities we have in the U.S. these days. Few could have imagined that he'd suddenly be the center of an ambiguous story involving crashing into fire hydrants and using golf clubs for things other than golf. Woods has decided to deal with the situation by 1) not cooperating with police and 2) issuing cryptic statements such as, "I'm human and I'm not perfect... This is a private matter." That's only going to make us more curious, Tiger. Was it drugs? Was it domestic abuse? If so, did you hit her first or did she hit you? Things are especially curious because two days before the fire hydrant made contact with the SUV, The National Enquirer ran a story alleging that Tiger was having an affair with a nightclub hostess named Rachel Uchitel, who had travelled to Australia to be with him just the previous week. Woods did not issue an immediate denial. Does that mean the story was true? Of course not. But many people will see it that way. Does the golfer's reticence mean he was driving drunk after getting into a physical altercation with his wife due to the public revelation of his affair? Certainly not. But many people will see it that way. Start talking, Tiger!
-Adrianne (@msfener)

Wednesday, November 25, 2009

Will social media kill Black Friday?

Or will Twitter make this Friday blacker than ever? You might see even more shoppers out than usual, despite still-low levels of consumer confidence. Stores are using Twitter and Facebook to get out the word about their holiday specials.
"This is the first 'Twitter holiday,'" said Hayes Davis, Founder and CEO of Appotize, the parent of CheapTweats. "This is the time where people are going to leverage this tool and the real-time nature of it." Retailers are taking the concept of "real time" seriously. One trend among vendors is offering deals "for a limited time" -- in some cases, as little as an hour -- to get consumers to jump at the offers.
Read the story at the New York Post.
-Adrianne (@msfener)

Thursday, November 19, 2009

PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead?

The Campbell Consulting Team gathered around a shiny Mac and took notes yesterday at noon for the PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead? Points covered:
  • What has and has not changed?
  • Boost your online interaction
  • What needs to be changed?
  • CEO vomit
  • Measurement of success
  • The Embargo
  • The Magic Middle vs. The Human Network
  • Is social media a viable tool?
...and the final words from the amazingly blunt and hilarious David Pogue from NYT, "DON'T JUST PITCH!" Webinars are not a waste of time - listen and apply. Cheers,
-Jacq (@jacqsmith)

Monday, November 16, 2009

What is public relations?

An individual or organization which is aware of those with whom it comes into contact may want to make an effort to behave in a particular way so that it can get along with them better. This is the business of public relations. -Shirley Harrison, author of Public Relations: An Introduction Some more definitions: Public relations (PR) is the practice of managing the communication between an organization and its publics. -Wikipedia Staff that work in public relations, or as it is commonly known, PR, are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. -WiseGeek.com Some are born great, some achieve greatness, and some hire public relations officers who make them seem great. -historian Daniel J. Boorstin Social media is essentially public relations in the online world. Divide the category up by component — blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software — they each ladder in some way to a component of public relations — writing, corporate communications, community relations, media relations, event management. -Social Media Explorer I would say something like, "the art of crafting the story of a brand and reinforcing it through effective communication, constructive relationships and creative scheming."
If you need some PR, maybe we can help. Head over to http://campbellconsulting.com and see what we're about. We'd love to hear what your definition is.
-Adrianne (@msfener)

Monday, November 9, 2009

The dark side of social media

Really interesting Q&A in GOOD magazine:

As a graduate student in Papua New Guinea, Michael Wesch studied how the introduction of books and literacy changed government and society. Now, as a professor of cultural anthropology at Kansas State University, Wesch examines how digital media is changing human interaction. His YouTube video “Web 2.0 … The Machine is Us/ing Us,” has been viewed more than 10 million times and he has won several awards for his cutting edge work and his teaching. GOOD talked to Wesch about the dark side of social media, how Anonymous helped the protesters in Iran, and how we can prevent augmented reality from going wrong.

Read it at http://www.stumbleupon.com/s/#2tM0Px/www.good.is/post/digital-world-explorer/.
-Adrianne (@msfener)

Monday, November 2, 2009

The Jimplecute and other newspaper names

Stumbled across this paper, est. 1848, while building a media list.
One of the most intriguing facets of Jefferson life is the name of its newspaper - The Jimplecute. Billing itself as the fifth oldest newspaper in the state, the Jimplecute’s name has prompted an untold number of questions and more than a few “answers” as to the origin of the name. It’s doubtful, however, that anyone will ever know the answer since the publisher who chose the name left no clue as to its origins.
Read the rest at http://www.jimplecute.biz/history.htm. Here's another good one -- The White Settlement Bomber, also from Texas. And we can't forget the Sisters Nugget, in Sisters, Oregon. Maybe it's a bad idea to give your paper a cute name -- news is Serious Stuff, after all. But what does the "Star Tribune" even mean? The "Daily News" is too straightforward -- you might as well call it "The Newspaper." We're seeing some more creativity in new online newspaper names -- The Daily Beast, for example. I like their tagline, too: "Read this, skip that." Which no doubt has applied to newspapers since their inception, the catchy-named ones notwithstanding.
-Adrianne (@msfener)

Wednesday, October 28, 2009

ThinStick: How can I have a healthy Halloween?

ThinStick: How can I have a healthy Halloween? Not all treats have to involve high fructose corn syrup! Here are some alternatives suggested on one of our clients' blogs. The company is Metabolic Maintenance Products in Sisters, OR. They make an all natural product, ThinStick, which curbs cravings and helps those who use it lose weight. Not bad to have a little help in this department around Halloween or the upcoming holidays! Check it out at www.thinstick.com.

Tuesday, October 27, 2009

Blogging is dead, long live journalism

New research by the blog search engine/aggregator Technorati shows that bloggers are being paid living wages -- an average of $122,222 for full-timer bloggers, in fact. (Surprised? Me too. When I was blogging, you got $20 a post, which for me was sometimes $.04 a word. By the end of my blogging days, they'd upped it to $50.)
But I think this Fast Company writer is trying to rock the boat. Bloggers aren't really getting rich from blogging, so much -- they're doing speaking engagements and setting up conferences. But still, they're professionals who have much in common with journalists, except that the blogger ranks are swelling as the number of journalists shrinks, reporter Kit Eaton asserts.
In other words, blogging is now a diverse, popular and successful enterprise that covers a multiplicity of online writers, from extensive Twitterers to self-described Mommybloggers to tightly written, up-to-the-minute, smartly edited online publications like this one--a "professional blog" by Technorati standards. And it's in that last sense that blogging is becoming a farm system for future journalists, who are apparently riding out the economic downturn pretty well (on average, at least). Think about that for a moment, and then remember how many traditional journalism jobs have been lost over the same period. So here's the radical suggestion: Let's redefine what blogging means. If you're writing self-absorbed or inexpert opinions about the minutiae of daily life, without hyperlinks, fact checks or any pretense at engaging with the news, you're a blogger. You probably fall into the lower categories of pay in the Technorati survey if you in fact make any money at all. But if you're a writer for an online publication, one that takes real-time stories, updates them as events unfold, reference your quoted facts, break stories and produce original writing then shall we just say you're a journalist? An online one, but a journalist all the same.
So where's the line between blogger (no respect) and journalist (formidable force)? Is http://byronbeck.com/ -- former WWeek columnist turned Portland Michael Musto -- a journalist? Are we here at CC bloggers, or are we journos? I like to think we offer some thoughtful and original analysis on occasion ;)

Thursday, October 22, 2009

Another global warming publicity stunt

And one that's likely to be effective, too.
This Saturday, Oct. 24, Portland will join with Tokyo, London, Buenos Aires and hundreds of cities worldwide in displaying the number 350 on shop windows and T-shirts and in every other conceivable shape,size and form. People will form “350” in human chains, hang “350” banners from rooftops, and run 350-meter races. The Masai Mara tribe is even planning a traditional “350 Jumps” ceremony in rural Kenya. And on the banks of the Willamette River, hundreds of kayaks and canoes will form a massive “350” before joining a larger rally at Pioneer Courthouse Square.
Three-hundred and fifty what? Last year, a NASA climatologist a report concluding that a majority of climate scientists agree that 350 parts per million is the maximum safe level of carbon dioxide in the earth’s atmosphere. Draft treaty proposals for the upcoming climate summit in Copenhagen currently use that figure. The global rallies are a way for concerned humans to “tell the delegates in Copenhagen as well as Obama to keep the number in” says Bill McKibben, founder of 350.org, the organization behind the rallies. Read more at http://wweek.com/editorial/3550/13230/.

Wednesday, October 21, 2009


In the Maldives, ministers in scuba gear met on the sea bed to draw attention to the dangers of global warming for the island nation.
In the Maldives, ministers in scuba gear met on the sea bed to draw attention to the dangers of global warming for the island nation.
Just look at the picture above. How cute is that?
Look, you're Maldives. You're a beautiful but small and inconsequential country of 300,000. But as an archipelago in the Indian Ocean, you're feeling the heat of global warming. Superpowers like China and the U.S. bicker over whether they'll participate in global efforts to curb pollution as you watch the sea rise over your lowlands.
I can imagine their public relations firm's pitch. "You guys need to get people's attention! You want the rest of the world to notice more than your beautiful beaches, you've got to do something crazy, but relevant -- something to catch the world's eye and make your point at the same time! We need to get the New York Times out here! We need a WEIRD PR CAMPAIGN!"
President Mohammed Nasheed and 13 other government officials submerged and took their seats at a table on the sea floor -- 20 feet (6 meters) below the surface of a lagoon off Girifushi, an island usually used for military training. With a backdrop of coral, the meeting was a bid to draw attention to fears that rising sea levels caused by the melting of polar ice caps could swamp this Indian Ocean archipelago within a century. Its islands average 7 feet (2.1 meters) above sea level.
It's cute, but it got the message across. Publicity stunts work. (And they're fun -- CC's is currently scheming a mini-Santacon invasion at an upcoming event. Hey, we're a full service PR firm.) Read the full story at: http://www.nytimes.com/aponline/2009/10/17/world/AP-AS-Maldives-Underwater-Cabinet.html?hp
-Adrianne (@msfener)

Monday, October 19, 2009

"The Vermonster"

September 14, 2009 is a day that challenged the reality of the American Dream that Matt and Renee Nadeau have been living in Morrrisville, Vermont. It's a "monster" of an issue. Small The Nadeau's, Owners of Rock Art Brewery, have a legal trademark case on their small business plates that began with the name of their 10-year celebration ale, "The Vermonster". The Nadeau's case hits close to home for a small town girl like me. As the daughter of a small business owner, a current consultant for small B2B companies with some even smaller clients - there is no way I could turn my head to the Trending Topic on Twitter today, #boycottmonster. If you don't have a Twitter account you can still search hashtags and keywords in Twitter. Here is a link of a Twitter search for #boycottmonster, the trending topic that caught my eye. Even a Google search results in quite a few articles and blog postings about the recent news of Monster vs. Rock Art Brewery. Media To get the official details of how this has unfolded, The Nadeau's have posted the cease and desist (c&d) order and their formal response on the Rock Art Brewery website. Matt Nadeau stated in a YouTube video entitled, "Matt and 'The Monster' Rock Art Brewery vs Monster Energy Drink" (also posted on the Rock Art website) how wonderful the support has been from across the country, which is all a result from utilizing the media to plead his case. As stated in the Nadeau's response letter, Hansen's Natural Corporation (owns Monster) wants to get into the alcoholic beverage industry, and that's why they have asked Rock Art Brewery to c&d their Vermonster beer - and not asked Ben & Jerry's to c&D their Vermonster ice cream. Many other 'Vermonster' titles exist, including a corn maze, monster truck and a musician. Principal The Nadeau's were told they would ultimately lose by default in court, and have to change the name of their beer. The professional recommendation? To change the name of the "Vermonster" and move on. But Matt stated with passion in the YouTube video, "I have to stand up for this. Change the name and move on. No, I can't do it." The verdict is unknown, but what we do know from Matt Nadeau - we can all stand up for what we believe in... no matter how deep (or shallow) our wallets are.
-Jacq (@jacqsmith)

Thursday, October 15, 2009

American Marketing Association Oregon MAX 2010

Feel like you've accomplished something big this year? The Oregon chapter of the AMA is taking submissions for its 2010 awards in: -Integrated Marketing Campaign B2B -Integrated Marketing Campaign Consumer/Retail -Integrated Marketing Campaign / Nonprofit and Government -Public Relations -Single Medium Advertising As well as Marketer of the Year and Rising Star. If you're not ambitious enough to enter, at least consider attending the Feb. 25 event. With clients cutting budgets and dropping out of the game, as well as more clients used to advertising shifting their budget to PR, there's no doubt there will be some interesting entries. I'll definitely be curious to hear about strategists other Oregonian publicists have cooked up (and curious to know who will be Marketer of the Year).
It's been a rough year out there and we know you've had to be more creative than ever with limited budgets and resources—we can't wait to see your amazing work and celebrate your remarkable successes.
Enter at www.maxaward.org by Friday, January 15th (early deadline) or Friday, January 22nd, (late deadline entries). Mark your calendar now for the MAX Event: February 25, 2010 • 4:00- 7:00 p.m. Ziba Auditorium • 810 NW Marshall in Portland, OR
-Adrianne (@msfener)

Search engine optimization for Google News

Follow the link above or click below to have a listen of how Google search ranks news stories. Bob Garfield interviews Brent Payne, director of search engine optimization for Tribune Interactive. While searching for Garfield's Bio, I found this great one-liner, "Bob Garfield isn't exactly a media whore, but he's extremely promiscuous." Also linked here is the video Google posted on Google News, featuring Maile Ohye, Developer Programs Tech Lead. Ohye focuses on three main points during the video: 1. Ranking Factors, 2. FAQs from SEOs and Publishers, and 3. Best Practices to Publish. Cheers!
-Jacq (@jacqsmith)

Wednesday, October 14, 2009

Bloggers required to give full disclosure

People used to think of the internet as a vast jungle, a massive tangled network of tubes, a decentralized library of information with infinite shelves. We assumed this frontier could never be regulated.
But it turns out that the internet is quite manageable. The government in China has successfully blocked a huge swath of unapproved web sites for most of its users, as an extreme example. And people are more frequently being held accountable for what they write.
The latest is an FTC ruling that bloggers must disclose their relationship with advertisers or companies that have paid them to endorse products. There is a minor uproar in the blogosphere from writers who say the new rule would require them to disclose a review copy of a book as an advertiser relationship. But in fact, a lot of obscured endorsement goes on. I used to write for a prominent environmental blog that paid its writers to pen positive posts for advertisers, which would not be labeled as such and were mixed in with the impartial "reporting," things we chose to write on our own for which we were paid "competitive blogger compensation" -- $20 per post.
The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.
My take is, hey bloggers -- with power comes responsibility. Your increasing relevance means increased scrutiny. The internet is no longer lawless; accept it. Read the full NYT story here.
-Adrianne (@msfener)

Tuesday, October 6, 2009

Viral marketing your promotion

The overwhelming response to Oregon Chai's "Give Me Oregon Chai" promotion this weekend that caused them to run out of samples in four days was thanks to social media!
Thursday: Oregon Chai has budgeted a certain number of free samples for this promotion. Stacia sends me an email asking me to push out the word on the social networks first, so that our friends there will get first dibs.
Friday, 10:00 AM: The first notice is posted on Oregon Chai's Twitter, Facebook and MySpace pages.
Friday, 10:45 AM: We send the word out to freebie bloggers and promo trackers on Twitter.
Friday, 11:45 AM: Second notice posted on Twitter and Facebook.
Friday, 1:40 PM: Third notice posted on Twitter and Facebook.
Friday, 3:15 PM: Fourth and final notice posted on Twitter.
Saturday and Sunday: The http://givemeoregonchai.com is retweeted dozens of times and two dozen Facebookers "like" and comment on the promotion.
Monday, 11:00 AM: Judy gets a call from Oregon Chai saying that the promo web site has been swamped with visitors requesting samples. More than four times the number (and it was a large number) of samples budgeted were requested just on Monday. Stacia, who is the account manager, had not circulated the press release yet. "What did you guys do?" Judy asked me and Stacia. The wonderful folks at Oregon Chai said they would try to get more samples ready and shipped.
Tuesday, 8:00 AM: Oregon Chai called to say they had been able to scrounge up enough samples to meet the extra requests but would have to shut the promotion down, just four days after it went live. The http://givemeoregonchai.com web site was updated to say:
"So it seems a lot of people love Oregon Chai as much as we do. Due to a wonderful, overwhelming response for free samples, this promotion has ended...for now. Keep your eyes open for future offers from Oregon Chai. And in the meantime, visit your local market or oregonchai.com to get your hands on some 'me time.'"
Few things are tougher than ceasing a viral message. We put out the word today on the social sites, but people are unlikely to spread around the message in the same way.
Lesson: Social media is FAST. If you plan to promote something virally, you need to be ready for high demand over a short time. Fortunately Oregon Chai was happy and able to step up its offer and accommodate those who had already requested samples, and ended up shipping out almost SIX TIMES what they had originally planned. Love those guys!
-Adrianne (@msfener)

Friday, October 2, 2009

Informative links

Have you ever tried to Google a social media question? But, you never found a quick and understandable answer? Maybe one of your questions were: How to create a background for your twitter account? How to measure social media? Or, maybe your were just looking for new design inspiration, or new follows on twitter to mix it up? Via Google, I found a great link collection that can answer those questions and 29+ other questions related to social media! All on one blog post from Stefanm, my link collection, Websites I visit, personal link collection. Enjoy!
-Jacq (@jacqsmith)

Tuesday, September 29, 2009

Jubelale pouring

Hello, fall. Seems like this rain and wind came out of nowhere. Suddenly, I'm craving hot soup and dumplings, and buying hot chai instead of iced. If you're feeling reminiscent about summer, there is one thing to look forward to -- the first holiday beer of the season, brewed by our favorite micro, Deschutes Brewery. Ta-da! JUBELALE! Deschutes Brewery is hosting the inaugural pouring of that very spiced, gut-warming winter ale tomorrow at the Bond Street pub in Bend, and Thursday at the Pearl pub in Portland. Come meet local artist Tracy Leagjeld, who designed the 2009 label. The Jubelale label is designed by a different Oregon artist every year. Leagjeld will be at the pubs, displaying the original artwork and signing posters.
"Brewed with dark crystal malt creating a luscious holiday note with bountiful hops to excite your taste buds— it’s easy to see why Jubelale is the perfect complement to the season."
The Head Brewers will be tapping their respective kegs at the pubs at 5:00 p.m. sharp, don't miss it!
-Adrianne (@msfener)

Friday, September 25, 2009

Twitter in schools

Check out this story about more innovative uses of social media in today's Oregonian:
Community forums and newsletters sent home in backpacks are so old school. You want to find out whether stewed tomatoes are on tomorrow's lunch menu? Check out the district's latest tweet. How about the date for the next school board meeting? Look on Facebook. Don't like a school district decision? Post a comment.
Read it at OregonLive.
-Adrianne (@msfener)

Thursday, September 24, 2009

"Friends with Benefits"

I never really cared for the term, until now... Yet another book on social media is being published... "Friends with Benefits" - A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. Alyssa Gregory with sitepoint.com reviewed Friends with benefits here, noting that the book is great for beginners while asking and answering tough questions.
It’s an interesting read that offers a lot of value for those starting in social media from square one. But despite the beginner’s focus, the book offers some great tips for even the most experienced marketers out there. Here are my highlights from the book. Overall, this is a great book for individuals and especially businesses ready to get into the world of online social media marketing because it provides a great primer into this new and growing culture and community.
The book is not available until November 2009, but until then you can download Chapter 4 as a .pdf on No Starch Press linked above. My favorite part... reading author Darren Barefoots' blog along with the other 10,000 other daily viewers of darrenbarefoot.com.
-Jacq (@jacqsmith)

Tuesday, September 22, 2009

Top 100 most popular Wikipedia articles

Wikipedia houses more than 17.8 million articles in more than two hundred languages. Millions of people around the world use it, and apparently this is what they look at. #11 is encouraging for those worried about the public's state of engagement, #3 is predictable, #10 and #13 are probably due to aging PR professionals who are still scratching their heads over this social media thing and are hoping Wikipedia can spell it out for them. #8 is just puzzling.
1. Wiki (131,383 page hits per day) 2. The Beatles (111,896) 3. Michael Jackson (79,734) 4. Favicon.ico (78,077) 5. YouTube (72,318) 6. Wikipedia (52,542) 7. Barack Obama (49,401) 8. Deaths in 2009 (48,758) 9. United States (46,545) 10. Facebook (42,679) 11. Current events portal [http://en.wikipedia.org/wiki/Portal:Current_events] (40,962) 12. World War II (29,736) 13. Twitter (28,511) 14. Transformers: Revenge of the Fallen (28,395) 15. Slumdog Millionaire (26,755)
Read the rest here at TechXav.
-Adrianne (@msfener)

Tuesday, September 15, 2009

Social Media Do Not: Shovelware

Via twitter, of course, I found a great link from REPORTR.NET about Social Media entitled "Study Finds US New Media Use Twitter as Shovelware," linked here. I was saddened to read the stats, but not surprised. What else would US Media promote? I have a few ideas, but I'm sure there is no budget or money in tweeting classified ads and events from the community calendars. The Wikipedia definition of shovelware is available, but I would like to compare the term 'shovelware' to the dating world. Here's a little phrase my girlfriends and I (after learning the hard way) have followed, "Quality over Quantity." Please note - this does not apply to shoes, accessories, blog posts, or Twitter followers. As a business, or as an independent tweeter - do not tweet to tweet. You'll loose credibility, appear boring ("@LameTweetExample at my desk watching the world rotate outside my window") and ultimately stop tweeting because you don’t get it. If you feel this may be you - take a deep breath and send @CCGPR a DM and we'll get you tweeting.
-Jacq (@jacqsmith)

Monday, September 14, 2009

DON'T. A public relations fable.

You bill yourself as a public relations expert, write a book of aphorisms about style for public relations professionals, and then throw yourself a party that gets made fun of by journalists in the New Yorker and the New York Observer. That's got to be a bummer for Marco Larsen, a (now) high-profile publicist in the big city who heads his own PR firm, called Public, nyc. The book is cute, and resists the trend among marketers-turned-authors of stacking one-liner on top of one-liner on top of simple sentence, but Larsen is obviously off the mark in his efforts to publicize it. Here's a link to the withering New Yorker piece (sub. req. -- but the first hit on Google for "don't marco larsen") and the eye-rolling Observer piece, which begins, "There were no famous people at a book party held for Marco Larsen..." Below is an excerpt from "Don't: The Essential Guide to Publicity in New York City and Any Other City That Matters."
DON'T confusing publicity with marketing ...People who think they understand the value of publicity may treat it as merely another appendage of advertising or marketing. In fact, the two are completely distinct; even with an already-existing marketing or advertising strategy, publicity requires a separate, yet parallel, strategy altogether. ...Appearing in an ad means simply that you have enough money to gain access to a certain club (Vogue, Forbes, etc.) to court customers. Successful publicity, by contrast, means that the club has chosen you. This perceived third-party endorsement makes all the difference... As different as the effects of these two approaches are, so too are the strategies that make each successful... A media placement, on the other hand, must provide information of such intrinsic value that the consumer not only a) becomes aware of the brand but b) personally identifies with it and c) accepts it as quintessential.
No doubt Larsen hopes these two write-ups of his little party aren't accepted as "quintessential." Truly there is such a thing as bad publicity, especially when your negative image is placed prominently in a high-brow magazine AND general audience newspaper.
-Adrianne (@msfener)

Thursday, September 10, 2009

Woody the Traveling Bar in Seattle

Look out! Bar on wheels! Woody, the giant Deschutes Brewery keg which has been known to travel the country pouring the finest cold Oregon craft beer, will make a stop in Seattle for the annual Fremont Oktoberfest. The Fremont Oktoberfest is packed with beer, events and activities and is a must-not-miss for those lucky enough to be in the Pacific Northwest. Grab a mug and bask in the glory of more than 70 microbrews, three beer gardens and one traveling keg on wheels at this year’s Fremont Oktoberfest, Sept. 18-20. Mobile bartenders will pour five of Deschutes Brewery’s award-winning brews out of Woody, the truck-sized, keg-shaped bar which will be stationed somewhere along N. 35th Street and Phinney Avenue N. The festival kicks off Friday night at 5:00 pm with music, food, and beer, beer and more beer. Follow Woody, the Traveling Bar in a Barrel, at http://twitter.com/dbwoody. More information at www.fremontoktoberfest.com.
-Campbell Consulting (@ccgpr)

Tuesday, September 8, 2009

PR tools

Public relations has certainly gotten more sophisticated with the addition of technology. PR professionals now have access to enormous databases of media and clips and sleek distribution tools. One advantage of this is that it makes things faster and easier. But the disadvantage is that having a huge database means it's tempting to blast a ton of people at the same time. We build massive media lists, sometimes with hundreds of names. But sometimes it's better to keep it simple. These are some of the tools I have experience with: Vocus Vocus is definitely not the most user-friendly program -- everything is named vaguely -- "projects," "activities," and it's tough to figure out how to do something on your own. But Vocus has a giant database of media contacts that's updated frequently, and users can add new contents, expanding the database. Also, Vocus lets you keep private contacts private. Distribution is fairly easy, although you can't edit a distribution once it's been sent out or use it as the basis for a new distribution, and its HTML editor is sketchy. Pros: Big database. Cons: Usability, sub-par news tracking, and bad name among journalists. At a recent Media Relations Summit, a New York Times reporter called Vocus a prime purveyor of PR spam before an audience of 500+ PR pros (including the company's sales reps), and four of his colleagues publicly echoed the same. "I get more inappropriate pitches through Vocus than any other way," tweeted Vindu Goel, the Times's deputy tech editor. MyMediaInfo MyMediaInfo is similar to Vocus and slightly more usable, including an easy way of looking up editorial calendars. The database is not as large and it's more difficult to figure out how to send a distribution. In Vocus, you can scroll over the media outlet in a list and get a real description of the outlet, and a real description of the reporter, but MyMediaInfo just has stubs. Pros: Includes reporters' Twitter handles and personal blogs in contact info. Inexpensive. Cons: Inconsistent customer service. Some speculate that MyMediaInfo gets a lot of its data by scraping, and some of the info supports this -- for example, Katie Couric is listed as the main contact for CBS. I also noticed some reporters in misplaced categories -- for example, a well-known DC writer who writes about politics and nothing else, except occasionally comic books, was listed as a food writer. This does not give me a high degree of confidence in pitches I send through MyMediaInfo. Also, they have some quirks due to the wall between edcal contacts and media contacts -- you can't do a distribution to edcal contacts, for example -- but they say they are fixing this. **UPDATE: More frustrations with MyMediaInfo have arisen. Most egregious: 1) The "self-service" versus "supported" distribution options. MyMediaInfo will not let you include an image in the distribution if you are doing it yourself. And they ask for 24 hours notice to do it with their help. And 2) The system crashes and logs you out randomly. Constant Contact Constant Contact is good for newsletters and well-laid out, complex HTML emails. Pros: Works well, affordable at $150/month for 25,000 contacts. Cons: Wish there was some easier way to import contacts from a PR database. Also, it doesn't have that much functionality so it's tough to justify having it on top of a PR database like MyMediaInfo. Meltwater News Meltwater News is a clipping service that has great functionality with metrics. You can organize the clips and generate info-rich reports for clients in easy-to-read formats with graphs and charts. Pros: Metrics. Cons: In my experience, Meltwater News only collects about 1/2 the clips. Recently, it missed a big story in the Washington Post. Also, it doesn't save a copy of the story, only links to it -- so you only have the first sentence if the story is no longer live. If there was a way to add stories from outside sources and crunch them into the metrics, this would be a great service. As it is, it's not nearly as useful, and I use it mostly to supplement my clip-searching in Google and Lexis Nexis.
-Adrianne (@msfener)

Wednesday, September 2, 2009

What kind of action figure will you be?

There are multiple reasons why you should check out this post at Welcome to L.A. about personal branding. 1) It's funny. 2) It discusses Seth Godin. If you are not a Seth Godin groupie, you should be. 3) It should make you think about how you leverage your personality to build a brand you can capitalize on. And it makes you think about how your personal brand may live on after you do.
Yes, it’s true. I now officially own the marketing guru himself Seth Godin. After spending just over $10, I now own Seth Godin along with a copy of “The Little Book of Marketing Secrets.” While I might never be able to read “The Little Book of Marketing Secrets” because of it being no bigger than my thumb, I already feel smarter and full of confidence. This is what a 5.375″ action figure of Seth Godin does to you. It makes you feel like a champ.
Seth Godin would be pleased to know that he was in good company. To the left of him was an action figure of Jesus and to the right of him, Albert Einstein himself.
Read the rest here. Or you may want to check out the whole blog, good stuff abounds.
-Adrianne (@msfener)

Thursday, August 27, 2009

Words to officially leave in the 90's

Published by Network World by Carolyn Duffy Marsan, 12 Words You Can Never Say in the Office is a great insight into the Evolution we witness daily. Here are the 12 obsolete words: 1. Intranet 2. Extranet 3. Web Surfing 4. Push Technology 5. ASP 6. PDA 7. Internet Telephony 8. Weblog 9. Thin Client 10. RBOC 11. Long-Distance Calls 12. World Wide Web
-Jacq (@jacqsmith)

Wednesday, August 26, 2009

Hop Harvest Arrives in Bend TODAY!

Local beer lovers, rejoice! This year's hop harvest has arrived early, and Deschutes Brewery is ready. Today, August 26th, between 10:00 and 11:00 a.m., trucks full of fresh hops will arrive at the Colorado Ave. brewery. The hops will immediately be transferred to an already-brewing batch of Hop Trip Fresh Hop Ale. You're invited to watch it all happen. In honor of the annual hop trip, Deschutes Brewery will be adding a "fresh hop" stop to that day's brewery tour. In addition, the brewers are setting aside five 5-pound bags of fresh hops for local homebrewers. (The first five local home brewers to email me will get a bag of hops.) If you're interested in joining us at the brewery for this annual event, please let me know. I'll add you to the list of people to alert when the trucks leave the valley. Pass it on. Cheers,
-Renee (@grassrootspr)

Monday, August 24, 2009

Public relations and pitching bloggers

I think I'm in an ideal position to talk about bloggers in relation to public relations, since I'm a blogger AND a PR rep writing on a public relations firm blog.
Over the past few years, PR professionals started to recognize blogs and web sites as outlets worth pitching. But we were thinking of web sites as online newspapers and bloggers as online newspaper columnists. This was a problem because:
1) Blogs and web sites are very different from non-online media. Interactivity, hyperlinking, unlimited space and multimedia make this medium very different from traditional outlets, and it means that online outlets are more flexible and the benefits of making them aware of your brand are different, and often better.
2) Bloggers need to be pitched like bloggers. That is, your pitch needs to be extraordinary, unique, pertinent, web-friendly and probably delightful.
(No doubt something similar happened when TV news arose and publicists learned that pitches had to be short, super timely and have video possibilities.)
Web sites and blogs have more variety than TV news networks and even more variety than TV shows. The entry barrier is so low that you find web sites about everything.
I'm not going to reveal here the secrets of how to maximize the use of bloggers and web masters; Seth Godin already has. If there is anything that Godin hates, it's mass email blasts of press releases, and if there is anything he loves, it's making the news, not spinning it.
"Many in the flak community are trying to turn blogs into just another media outlet. They're not. Instead, they are a terrific home for the remarkable. Make stuff worth talking about first. Then talk about it."
Read the rest of Godin's thoughts on his blog -- which amazingly shows up in the top ten Google results for the word "blog" -- here.
-Adrianne (@msfener)

Friday, August 21, 2009

dutchtub: from Holland with love

In person, the dutchtub is truly a unique take on sustainability and design. The colors are vibrant, the design is modern, the idea is genius and quite a perfect fit for Oregonians.
The Dutchtub was invented and designed by Floris Schoonderbeek (born 1979). He makes his work to inspire people to live the public outdoor space. One way is the wood fired hot tub which he calls, dutchtub. The dutchtub creates the opportunity to take a nice warm bath anywhere in the world, as long there’s water and wood.
The dutchtub company is just starting to takeoff, and currently they're only making them in Holland, so the S&H ups the price but not for long. Distributors are popping up around the Globe more and more this year, including Campbell Consulting's residence: Bend, Oregon! Fred Voss is the man you want to know in Bend to get the dutchtub 411. Social Media: dutchtub has not taken a big jump on the twitter scene but there is a dutchtub Facebook profile for fans with some great images, like the one above. They're just getting started with their social media outreach, so log on and become a fan of a great product! To get more information on building/customizing your own dutchtub, use the contact form on their website, or you can contact the one-and-only Oregon dutchtub distributor in Oregon, Fred Voss, at 541.385.1851 or by emailing fred@dutchtuboregon.com.
-Jacq (@jacqsmith)

Wednesday, August 19, 2009


This tickled me. Only months ago, Ashton Kutcher became the first Twitter user to hit 1 million followers. Now he and talk show host Ellen DeGeneres have hustled up enough e-friends to found a respectably-sized country.
"Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama."
-Adrianne (@msfener)

Friday, August 14, 2009

Crisis communications rule #1: Don't walk away

I was just joking around yesterday with some coworkers about one of the developments in the saga of Sam Adams (Portland's gay mayor who was scandalized for having relations with a young intern). Adams' public relations spokesman at the time was a guy named Wade Nkrumah, a former Oregonian reporter. The scandal broke and Nkrumal essentially threw up his hands and quit. Now he's suing the city for emotional turmoil and damages, claiming that his career prospects were tainted because Adams told KATU-TV that Nkrumal quit because "the job was not what he had signed up for in terms of stress." Well. Let's start with the obvious. You damaged your own career prospects, Wade, by walking away in the middle of a crisis. People screw up. And then they lie about it. These are facts. Often as public relations professionals, we don't have control over the events. We can only spin them. Take the recent story about White House press secretary Dana Perino's reaction when she heard about the planned firings of U.S. attorneys for political reasons -- she flipped out. "Get me a double shot -- I can't breathe," was the quote. But then she pulled herself together and went out into the briefing room, sang a tune and danced circles around the press corps. What would be your reaction if this guy applied for a job as your PR rep? "So, based on your resume, you'll bail on me when there's a crisis, and then sue me for it. You're hired!" If he's looking for the source of his damaged reputation, it looks like Nkrumal's going to end up suing himself.
-Adrianne (@msfener)

Tuesday, August 11, 2009

noteworthy groundswell mentions

Only nine pages into the book, and I have red circles and lines all over the pages, and the white space between lines are now noteworthy knowledge of the groundswell to share with you. Here are six bullet points from "groundswell, winning in a world transformed by social technologies" by Charlene Li and Josh Bernoff from Forester Research. From the introduction alone...
  • "This book exists to help companies deal with the trend regardless of how the individual technology pieces change. We call this groundswell thinking."
  • "...POST process for creating strategies [in order] : people, objectives, strategy, and technology..."
  • "...the most powerful goal of all - including your customers as collaborators in your company."
Part one: understanding the groundswell
  • "But lawyers and entreprenuers aren't the most powerful force on the Internet. People are."
  • "Caught between a lawsuit and it's own audience, Digg bowed to the greater force: the audience."
  • "People, by moving together on the Internet for a moment in time, had created an irresistible, ineradicable groundswell."
I hope this glimpse into groundswell has either confirmed some of your actions in the business, changed your mind of others or maybe inspired you to grab your own copy. More to come.
-Jacq (@jacqsmith)

Monday, August 10, 2009

ThinStick blogging

Maybe you haven't heard of ThinStick appetite control supplement yet, but you will! If you haven't checked out the ThinStick blog yet, head on over. There's great stuff about how to manage your appetite and control cravings, as well as diet and exercise tips and stories of real people who have used ThinStick to lose weight that stays lost. We've been working with them on how to write engaging posts of just the right length, with the perfect number of links and the ideal placement of photos. Things started out bumpy but they learned fast. Now they are blogging and atwitterin' away like pros. And their Twitter page is on fire too. I'm so proud! Now if we could only get the Oregon Chai blog up and running...
-Adrianne (@msfener)

Friday, August 7, 2009

What Happens on Facebook's Servers, Stays on Facebook's Servers

Contributing Editor of WIRED Magazine, Fred Vogelstein, wrote an article entitled, "Great Wall of Facebook: The Social Network's Plan to Dominate the Internet - and Keep Google Out" which has changed how I visualize the inner workings of 'The Internets.' I've joked with friends, roommates and colleagues for at least the past year about Google taking over the world, and with most it seemed like a very casual known fact. As if we all knew at some level how much power and money Google has, especially after Google became a verb for search. "When is Memorial Day this year?" "I don't know. Google it." Specific social media sites like Facebook and MySpace on the otherhand, always seemed incomparable from Google in my mind. Almost regional (social media) vs. global (Google). Apparently, Facebook is not the underdog, and is going head-to-head with Google.
"Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility."
In the linked article above, Vogelstein challenges my mental image of the Internet and creates not just one circle with the word "Internet" written in the middle, but maybe two - Facebook as the second Internet.
"It was, potentially, an enormous source of personal data. Internet users behaved differently on Facebook than anywhere else online: They used their real names, connected with their real friends, linked to their real email addresses, and shared their real thoughts, tastes, and news. Google, on the other hand, knew relatively little about most of its users other than their search histories and some browsing activity."
Throughout the article, Larry Page (Google) is burned and also praised because of his business moves, and Mark Zukerberg (Facebook) is called-out of for his age (25) and once famous business cards that read "I'm CEO... B*%@H." The negatives of each are stated... Google having access to only public information, and Facebook having heaps of information that they can't capitalize on. Overall, a great recap of their past battles together and separate, and the ones that are undoubtedly to come.
-Jacq (@jacqsmith)

Tuesday, August 4, 2009

Deschutes Brewery pub in the Oregonian

Cheers to Deschutes Brewery, who got this great write-up in the Oregonian last week.
Portland's brewpubs know how to do beer and do it well. But food? Not so much... But the new kid on the block, a huge, big-game-themed outpost of Bend's Deschutes Brewery, makes tasty pub grub. Some of the offerings can seem a bit effete for a beer hall (the Grilled Pear and Goat Cheese pizza with optional duck prosciutto?), but it's actually refreshing to see a pub menu with well-thought-out dishes befitting the excellent beer.
The writer also praises the pub for its happy hour and hangout factor. (And in the Portland Business Journal yesterday, Deschutes Brewery got a nod for its social media marketing.)
-Adrianne (@msfener)

Tuesday, July 28, 2009

Spreading a love of chai!

How fun is my job? Check out how happy this contest winner is! She tweeted about winning the Oregon Chai - Satellite Sisters recipe contest and we love what she had to say. That just made my day.
I won the @OregonChai @SatSisters Week 2 recipe contest. And ... on Twitpic
@raschknits: I won the @OregonChai @SatSisters Week 2 recipe contest. And check out my haul! AWESOME.

SEO in action

Search engines don't always know which web sites will have the information the searcher is looking for. Often they need help to know what a web site is about. That's why it's important to pay attention to the code and text on your site, so you don't end up in search engine oblivion. If your web site is invisible to search engines, it might as well not exist. Here's a good anecdote about the power of search engine optimization, or SEO. You would think that a search for "ThinStick" should turn up ThinStick.com, right? Well up until a few weeks ago, ThinStick.com was still stuck in the middle of page two on Google search. Now, it's the first result thanks to help from the web site's developer. The main problem with the web site was that the home page lacked text for the search engine spiders to read. By adding some more written content, plus writing text descriptions of the images into the code, Google was able to figure out what the web page was about. We also added links to ThinStick.com on a few other web sites to help with placement. The next step is to edit the pages "meta tags" -- the code that controls what appears in the title bar at the top of your browser. This is actually the most important place on your web site to put code. Now if you search for "ThinStick," these are the top results on page one: 1. ThinStick.com 2. athinday.blogspot.com (ThinStick official blog) 3. ThinStick on Facebook 4. ThinStick on Twitter 5. ThinStick in the Metabolic Maintenance (parent company) store 6. ThinStick on the Campbell Consulting blog
-Adrianne (@msfener)

Monday, July 27, 2009

Outsmarting Facebook

I just read this great article about the good, bad and ugly of using Facebook as a public relations and marketing tool. It happens to be intended as advice for non-profits contemplating the medium but its lessons are more widely applicable to companies in general.
Basically, the upsides of Facebook are not that great. Facebook is a walled-off zone where user-generated content becomes the property of Facebook and can't even be accessed or exported outside of it. Most companies don't have a lot of success with Facebook. The branding benefits are dubious and there is no really effective way to use Facebook to drive sales. The corporate Facebook rush at times seems more like a capitulation to peer pressure than a strategy.
However, you have to be on Facebook. Here are the reasons why. 1) Facebook is improving the offerings for corporations and soon you can have *very* sophisticated data about some of your customers. Facebook already offers targeted advertising that is very affordable. And in the future there may be ways to do business, like direct sales through Facebook. 2) Because if you don't take control of your online brand, somebody else will. I refer you to this old post about how Domino's met YouTube. The author of the non-profits/Facebook dilemma article offers some seriously smart advice in the form of seven guidelines for effective Facebooking. He cautions, wisely, against Facebook tunnel vision. Facebook is a means, not an end, and it's only one of several similar means.
  • Never require anyone to use Facebook to interact with you in a particular way. For example, always make the same content available in an open format elsewhere.
  • Never require anyone to use Facebook to interact with their peers in a particular way. That is to say, don't make your part of Facebook into an exclusive club.
  • Always look for ways to pull people out of the lobster trap and into the greater connective commons. Use Facebook as an entry point into other, more broadly connective media, never the other way around.
  • Never develop content only for Facebook. This is a corollary of #1, but warrants emphasis.
  • Always work to make your network's social maps more generally visible. In other words, one of Facebook's strong features is being able to meet friends of friends. In the case of your networks, don't let Facebook be the only place that happens.
  • Never confuse Facebook with the social networks off of which it feeds. For example, don't name your social networking projects after Facebook or other media. Name them after the groups of stakeholders you are trying to empower.
  • Always be especially disciplined in your thinking where peer pressure is at work. Keep in mind how you are influencing people by virtue of the connections you're fostering.
  • -Adrianne (@msfener)

    Friday, July 24, 2009

    Book for August 2009: Groundswell

    I love books. After 13 books read in one month while in New Zealand (April = rainy season), I've made a deal with myself to read at least one book a month. So far I'm doing good, but sometimes it's just hard to stay awake after working hard and playing even harder in Central Oregon. My book for July was The Bean Trees by Barbara Kingsolver. I absolutely loved every word and immediately started The Poisonwood Bible. Now because July was such a casual choice, August is going to be aimed at a more professional level. I've worked with Forrester Research and read articles with quotes from Forrester in the past, but today I've found a book written by two of Forrester's top analysts: Josh Bernoff and Charlene Li. Groundswell: How Social Media Compels Your Brand The book is here "to show you how to turn the force of customers connecting to your own advantage." I'll post a review here on the Campbell PR Blog in August, in the interim - visit the link above to get your own copy. September 2009 Update: See what AdvertisingAge has to say about Groundswell @ http://adage.com/bookstore/post?article_id=128179.
    -Jacq (@jacqsmith)

    Monday, July 20, 2009

    Anatomy of a social campaign: Twitter for Sh-tters

    Creative shop Skadaddle Media just launched a social marketing campaign for Wherever the Need (WTN) called Twitter for Sh-tters. The campaign draws on raw language, rather than euphemisms, in a drastic departure from traditional fundraising. WTN aims to use this social media campaign to stimulate discussions on eco-sanitation, global health and poverty issues in social networks in order to raise money and promote awareness for eco-sanitation toilets in the poorest regions of the world. The Twitter campaign asks people to tweet about the cause -- "talk sh-t" -- or ask people to donate to the fund through the WTN Web site. It costs $500 to build one eco-sand toilet and donations are already growing; @tw_tter4sh_tter just announced the campaign raised enough to buy its second eco-toilet. Viral videos uploaded to YouTube and Facebook come next. The crew has already begun to tape hundreds of flushing toilets to create music symphonies and montages, and the video will begin shooting on in mid-August. This carefully planned marketing schedule leads up to World Toilet Day on Nov. 19 when we expect there will be some sort of sanitary showdown. WTN took a marketing challenge -- how to talk inoffensively about third world sanitation -- and fipped it into a viral advantage. We can't wait to see what comes out of this campaign next.
    -Adrianne (@msfener)

    Monday, July 13, 2009

    This weekend: The Deschutes Brewery Sagebrush Classic Golf Tournament & Feast

    We're so excited that the 21st Annual Deschutes Brewery Sagebrush Classic is almost here! The Sagebrush Classic is the Pacific Northwest's premier golf, culinary, libatious and social event and it just keeps getting better every year. On Friday, an amateur golf tournament pits 52 teams against each other in fierce but friendly competition for prizes, bragging rights, and a possible mention in the next day's Oregonian. Then on Saturday, 1,000 guests will gather in the meadow at Broken Top for food from some of the world's top chefs and beer from one of the nation's top microbreweries. This year, four-star Spanish chef José Andrés will prepare a dish teasingly titled "Not your everyday Caprese salad" to pair with Deschutes Brewery's Green Lakes Organic Ale, an amber ale with a mellow malt profile intertwined with subtly surprising hop flavors, brewed with five types of 100% organic malted barley and balanced with Liberty and Salmon-Safe Sterling hops. (IBUs: 45, ABV: 5.2%) Chef Andrés was recently lauded by Frank Bruni, the head critic at the New York Times, who called his food "extraordinary" and "mesmerizing." Chef Andrés will be cooking live and meeting guests this Saturday at the Sagebrush Classic Feast, starting at 5 p.m. in Broken Top Meadow. Find out more at http://sagebrush.org/feast/. There is still time to buy tickets for this fantastic, unique event, so head over to http://www.sagebrush.org/tickets/ and register a team for the golf tournament or buy tickets or a table for the Feast.
    -Campbell Consulting (@ccgpr)