A blog by Campbell Consulting Group, based in Bend, Oregon.

Saturday, May 30, 2009

ThinStick Appetite Control

ThinStick appetite control Introducing another Campbell Consulting client on Twitter! Check out the appetite control supplement ThinStick on Twitter for tips on how to reduce cravings and control how much you eat and when, as well as links to informative health articles. ThinStick is a remarkably clever all-natural formula that uses oat and palm extracts to trigger the body's natural appetite control mechanism. Also called the ileal brake, this reaction stops food cravings for four to six hours between meals. Paired with a healthy diet and exercise, ThinStick helps dieters stick to their diets and finally lose that weight! The formula has become one of the most popular diet methods in Europe, and now it's available to Americans. Check out the ThinStick web site for more information on the science and research behind ThinStick and ThinStick shake.

Friday, May 29, 2009

Introducing i.c. organics

In a laboratory of a converted historical home in the heart of downtown Bend, Oregon, our dedicated artisans spend pleasurable days mixing and handcrafting fresh batches of dreamy concoctions using only ingredients coddled from seed to harvest. Perfected with a pinch of love, they are then bottled and passed on to you, so you can nurture your blossoming one with the gentle, sweet goodness of jojoba, shea butter, honey, and vanilla. And the goodness keeps going. 10% of the proceeds of this purchase benefit Justice for Children, a nonprofit group that provides legal advocacy for abused children. And to think, it all started with a few seeds.
i.c. organics is a fabulous organic skincare line specially designed for a baby's sensitive skin. The "i.c." stands for "influence change," a principle this company embodies from its passion for charity to its commitment to 100% transparency in its ingredients at a time when other baby product companies are being exposed for using ingredients that have been shown to cause cancer. "Great products, an important cause, and an unshakable belief in the mission have this start-up heading down the path of success," Cascade Business News wrote in April 2009. Recently, i.c. organics was chosen as a "Best Baby Shower Gift" in Examiner. Check out the beautiful i.c. organics web site and follow i.c. organics on Twitter. -Campbell Consulting

Thursday, May 28, 2009

A Catholic social media movement: Pope2You

On May 21, 2009, Pope2You was released. A Web portal featuring links to Facebook, YouTube and also iPhone applications. It seems Pope Benedict XVI is reaching out to a younger audience with a hat full of tricks they'll appreciate. Today, there are nearly 4 million visits. On May 24, The Pope made an address that supported the use of social media and introduced the Web Portal. Adam Isserlis, VP and director of digital media for Rubenstein, made a statement we appreciated: “I think it was a good move for them from a PR perspective...[Social media] ties into their idea of community and responsibility and communication between individuals and members of the church." Why wouldn't The Pope get on-board with Web 2.0 Efforts? Web 2.o as a whole is a huge movement! There are a lot of people to reach out to and it was only a matter of time for not only businesses to utilize these tools, but also organized groups like Catholicism. Monsignor Paul Tighe, the Secretary of the Pontifical Council for Social Communications who will be running the portal, made a very 'real' statement: “Obviously, we can't change the message, but we do have to recognize the culture in which we live.” To view the article refrenced above on PRWeekUS, you may have to login. So, just note that you can read a similar article on The Chicago Tribune.
-Jacq (@jacqsmith)

Tuesday, May 26, 2009

What goes best with Oregon Chai?

...You tell us! Oregon Chai and Satellite Sisters are hosting a recipe contest. Send in a great recipe for your favorite treat to accompany a cup of hot Oregon Chai latte or a tall iced Oregon Chai frappuccino, and you could win a selection of Oregon Chai's yummiest beverages and/or an Oregon Chai/Satellite Sisters gift basket. Cookies, brownies, bars, pie, granola, crumbles, cakes — as long as it tastes great with Oregon Chai, enter away! If your recipe has a story or a special Oregon Chai connection, we want to hear it. Click here to learn how to enter.
-Campbell Consulting

Friday, May 22, 2009

Thursday, May 21, 2009

Budget Travel: Another great hit for Deschutes Brewery

An article in the May issue of Budget Travel highlighted the Deschutes Brewery pub in Bend as organic, delicious and affordable. The State of Being Green Justin Bergman, May 2009
"We get our first taste of Bend's character at the Deschutes Brewery, where nearly every item on the menu is organic.
The burgers? Made with locally raised, hormone- and antibiotic-free elk and beef. The buns? Baked with the brewery's leftover grain. Even the mustard is homemade."
-Campbell Consulting

Wednesday, May 20, 2009

Campbell Consulting in the news!

BeerAdvocate wrote about Campbell Consulting's selection as the agency of record for Deschutes Brewery, one of our newest clients. by Jason Alström, May 11
"The minute we said go, Campbell Consulting hit the ground running. They're delivering ideas that push the envelope, right off the bat," said Mark Hegedus, Director of Sales and Marketing of Deschutes Brewery. Hegedus should know a good idea when he sees it: he hails from Coors and more recently, Red Bull. Campbell Consulting's online PR experience and intimate familiarity with Deschutes Brewery's beers and culture were deciding factors in being chosen as public relations agency of record. It didn't hurt that they expressed a commitment to whatever product sampling and feedback is required of them. Read the full article.
Other new clients Campbell Consulting has added in the past 6 months include Eagle Crest Resort, Metabolic Maintenance Products and Old Mill District - all based in Central Oregon, but utilizing our services to conduct regional and national outreach.

Tuesday, May 19, 2009

Oregon Chai Matcha Green Tea on All Women's Talk

"A little sweeter and a little creamier, the Oregon Chai brand turns regular green tea into a frothy latte." Seven Delicious Ways to Get Your Green Tea: Read it here.
-Campbell Consulting

Monday, May 18, 2009

Sagebrush Classic Blog

What was Hawaiian chef Jackie Lau's most embarrassing moment? What food can Chef Ken Frank not stand? We'll be posting those answers and more chef-ly tips and tidbits on the Deschutes Brewery Sagebrush Classic Blog. Check out the Deschutes Brewery Sagebrush Classic Blog for exclusive interviews with Sagebrush Classic chefs.
-Adrianne (@msfener)

Friday, May 15, 2009

Viral video of the moment

Low-budget, viral commercial. It's PURE creativity. We loved it, and 749,000 other people did too!
-Adrianne (@msfener)

Wednesday, May 13, 2009

Google Guilt

I'm sure most of you heard about the cup-o-tea episode with Google. Well, if not, the UK Sunday Times stated a single Google search was said to emit 7g of CO2. Comparatively, the process of boiling water for a single cup of tea emits 15g of CO2. This was published, and a couple days later the Harvard physicist who was the source of the data denied the statement. Google then challenged the allegations with a few stats. Found on TechCrunch.com, Google compared the emissions of a Google search with the following: a daily newspaper, orange juice, EnergyStar dishwasher, average U.S. automobile, cheeseburger and an average U.S. household. (See graph below for details or refer to article linked at bottom of post.) I understand why this data was released by Google, but I don't think they took the best approach. Why not go straight to the source and find a better way for Google to be more efficient in its emissions? You know Google has a forgiving budget. So buy some carbon offsets, have every employee plant a tree, or be honest, admit, and offer some advice to the global Google following: For Example: "Yes, each Google search emits approx 7g of CO2. We are taking measures to help lower these numbers and would like to encourage you to 'green' your searches by doing the following: (List of ways to lower emissions at home, etc.)" It seems that many others feel the same way, or at least thought Google could have handled the accusations differently. Here is a similar article posted on Treehugger, but if you want to get some reader comments read the TechCrunch mentioned above, "Google Is Greener Than Thou."
-Jacq (@jacqsmith)

Tuesday, May 12, 2009

Search engine optimization for public relations: Tip #1

As more publicity and public relations material ends up online, it's becoming more and more important to tailor the message to the medium. Josh Millrod of Positive Vibes SEO is training me on how to write copy for press releases, web sites and blogs with search engines in mind. It's a broad subject, but I'll be posting some tips about how to marry your SEO and PR strategies. Tip #1: Give Your Press Release A Relevant Title
When your press release is posted online, the headline probably will be coded so that it's bolder and bigger than the rest of the text. This sends a signal to the search engine that those words are more important than the rest of the text, so it will weight the title more heavily when deciding what the page is about. The key to optimization is to make it easier for the search engine to decide what your press release is about. Say you're writing a press release for Willy Wonka's new watermelon-flavored licorice. If you give your press release a cute title, say, "Pink Is The New Black!" the search engine has no idea what the release is really about. The New York Times recently had a story called "Gentlemen Cows In Prime Time." The story was about the Supreme Court upholding the FCC rules about swearing on TV. But what would a search engine think that story was about? Cows? Prime rib, maybe? It takes extra effort to write for search engines and for humans, but the two are not mutually exclusive. Write your headline so that whoever reads it understands immediately what the release is about. Better: "With New Licorice, Pink Is The New Black" Even better: "New Willy Wonka Licorice Shows Watermelon-Pink is the New Black" Best: "New Willy Wonka Watermelon-Flavored Licorice Proves Once And For All That Pink Is The New Black"
-Adrianne (@msfener)

Monday, May 11, 2009

Toshiba Portege tablet brightness settings

How to adjust brightness on a Toshiba Portege or other Toshiba tablet: --> Control panel --> Tablet and pen settings --> Display It took me forever to figure out how to change the brightness and I just wanted to share it with other Toshiba tablet users, however few of you there may be. As someone who frequently works out of coffee shops, the dimness of the screen on my Toshiba Portege was the bane of my telecommuting life, and no one on the forums could answer my questions on how to change the brightness. But now I am putting the answer on the internet so hopefully no Toshiba tablet owner will ever have to deal with screens that are too bright or too dim just because Toshiba decided to put the brightness settings in this obscure place.
You're welcome!
-Adrianne (@msfener)

Wednesday, May 6, 2009

Which is the real Google?

Guess the logo! Just like the site says, "You see these logos everyday, but how well do you pay attention?" Try these two links below to find out how well you observe your surroundings: http://www.guessthelogo.com/?v=web1 http://www.guessthelogo.com/?v=web2
-Jacq (@jacqsmith)

Tuesday, May 5, 2009

The viral video

What's the best way to promote a product? Word of mouth. Hands down. Publicists help make this happen because journalists are the best word of mouth authorities out there. Everyday, there's at least one news item or column that everybody is talking about. The web changes the way word of mouth works. Now you can spread information by word of mouth to people you don't actually know through Digg, Twitter, Facebook. And one of the stickiest, most viral sites of all: YouTube. Everybody wants to make a viral video. Remember the smash hit "Tea Partay," a music video where three well-scrubbed, upper-class New Englanders rap about finger sandwiches, croquet, and Smirnoff Raw Tea, a flavored malt beverage? Well, maybe you don't, but it's had almost 5 million views on YouTube. Smirnoff Vodka made the ad, but it didn't put it on YouTube. The company simply put it on one of its websites, and visitors loved it so much they put it up on YouTube themselves. How viral is that? Hadn't thought of making a video? You should. As if videos weren't already hot enough, their popularity is still increasing.
-Adrianne (@msfener)

Monday, May 4, 2009

Deschutes Brewery in Beer Examiner

Check out this great hit for Deschutes Brewery that appeared in Beer Examiner last week! It's an article about Deschutes Brewery's new beer, Mirror Mirror, a premium aged beer that uses a wax seal to prevent oxidation.
Most food and beverage labels warn with “Best Before” dates implying that the product is not at its finest upon “expiry.” Craft brewers are once again changing the paradigm. Read the Deschutes Brewery notes on its latest release, Mirror Mirror. “Best if consumed after April 2010.” At 11.5% and 30 Bittering Units (relatively low) this malt-emphasized oak aged barley wine is more in the style of English barley wines than the hoppier American version... What I’m about to tell you will probably be one of the most important reasons why this beer will rise in quality and popularity. The bottle closure is sealed with wax. This may seem insignificant, but it’s a very big deal to those who collect, age and savor beer. Read the rest here.
-Campbell Consulting

Friday, May 1, 2009

Recession Logos

Here are some Logo Concepts that emerged in February 09, entitled "Recession Logos." Image from Logo Blog. Enjoy!
-Jacq (@jacqsmith)