A blog by Campbell Consulting Group, based in Bend, Oregon.

Monday, November 2, 2009

The Jimplecute and other newspaper names

Stumbled across this paper, est. 1848, while building a media list.
One of the most intriguing facets of Jefferson life is the name of its newspaper - The Jimplecute. Billing itself as the fifth oldest newspaper in the state, the Jimplecute’s name has prompted an untold number of questions and more than a few “answers” as to the origin of the name. It’s doubtful, however, that anyone will ever know the answer since the publisher who chose the name left no clue as to its origins.
Read the rest at http://www.jimplecute.biz/history.htm. Here's another good one -- The White Settlement Bomber, also from Texas. And we can't forget the Sisters Nugget, in Sisters, Oregon. Maybe it's a bad idea to give your paper a cute name -- news is Serious Stuff, after all. But what does the "Star Tribune" even mean? The "Daily News" is too straightforward -- you might as well call it "The Newspaper." We're seeing some more creativity in new online newspaper names -- The Daily Beast, for example. I like their tagline, too: "Read this, skip that." Which no doubt has applied to newspapers since their inception, the catchy-named ones notwithstanding.
-Adrianne (@msfener)