"Friends with Benefits"

I never really cared for the term, until now... Yet another book on social media is being published... "Friends with Benefits" - A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. Alyssa Gregory with sitepoint.com reviewed Friends with benefits here, noting that the book is great for beginners while asking and answering tough questions.

It’s an interesting read that offers a lot of value for those starting in social media from square one. But despite the beginner’s focus, the book offers some great tips for even the most experienced marketers out there. Here are my highlights from the book. Overall, this is a great book for individuals and especially businesses ready to get into the world of online social media marketing because it provides a great primer into this new and growing culture and community.

The book is not available until November 2009, but until then you can download Chapter 4 as a .pdf on No Starch Press linked above. My favorite part... reading author Darren Barefoots' blog along with the other 10,000 other daily viewers of darrenbarefoot.com.

-Jacq (@jacqsmith)