What is public relations?

An individual or organization which is aware of those with whom it comes into contact may want to make an effort to behave in a particular way so that it can get along with them better. This is the business of public relations. -Shirley Harrison, author of Public Relations: An Introduction Some more definitions: Public relations (PR) is the practice of managing the communication between an organization and its publics. -Wikipedia Staff that work in public relations, or as it is commonly known, PR, are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. -WiseGeek.com Some are born great, some achieve greatness, and some hire public relations officers who make them seem great. -historian Daniel J. Boorstin Social media is essentially public relations in the online world. Divide the category up by component — blogs, social networks, microblogging, podcasts/Web TV, wikis/collaborative software — they each ladder in some way to a component of public relations — writing, corporate communications, community relations, media relations, event management. -Social Media Explorer I would say something like, "the art of crafting the story of a brand and reinforcing it through effective communication, constructive relationships and creative scheming."

If you need some PR, maybe we can help. Head over to http://campbellconsulting.com and see what we're about. We'd love to hear what your definition is.

-Adrianne (@msfener)