A blog by Campbell Consulting Group, based in Bend, Oregon.

Thursday, November 19, 2009

PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead?

The Campbell Consulting Team gathered around a shiny Mac and took notes yesterday at noon for the PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead? Points covered:
  • What has and has not changed?
  • Boost your online interaction
  • What needs to be changed?
  • CEO vomit
  • Measurement of success
  • The Embargo
  • The Magic Middle vs. The Human Network
  • Is social media a viable tool?
...and the final words from the amazingly blunt and hilarious David Pogue from NYT, "DON'T JUST PITCH!" Webinars are not a waste of time - listen and apply. Cheers,
-Jacq (@jacqsmith)