Viral Video Success for a Good Cause

Vanksen USA created The Big Warm Up, a video for their client Lands' End, to help collect winter coats for the 8,000 homeless in Boston. The video became such the success that Lands' End teamed up with SEARS to take the campaign national. Via social media the video spread so quickly that it even became a commercial: Here's the personalized video link you want to send to your friends. Enjoy,

-Jacq (@jacqsmith)

Sources: Ragan.com via a RT by @PRtini Vanksen Culture Buzz