A blog by Campbell Consulting Group, based in Bend, Oregon.

Wednesday, November 25, 2009

Will social media kill Black Friday?

Or will Twitter make this Friday blacker than ever? You might see even more shoppers out than usual, despite still-low levels of consumer confidence. Stores are using Twitter and Facebook to get out the word about their holiday specials.
"This is the first 'Twitter holiday,'" said Hayes Davis, Founder and CEO of Appotize, the parent of CheapTweats. "This is the time where people are going to leverage this tool and the real-time nature of it." Retailers are taking the concept of "real time" seriously. One trend among vendors is offering deals "for a limited time" -- in some cases, as little as an hour -- to get consumers to jump at the offers.
Read the story at the New York Post.
-Adrianne (@msfener)