noteworthy groundswell mentions

Only nine pages into the book, and I have red circles and lines all over the pages, and the white space between lines are now noteworthy knowledge of the groundswell to share with you. Here are six bullet points from "groundswell, winning in a world transformed by social technologies" by Charlene Li and Josh Bernoff from Forester Research. From the introduction alone...

• "This book exists to help companies deal with the trend regardless of how the individual technology pieces change. We call this groundswell thinking."
• "...POST process for creating strategies [in order] : people, objectives, strategy, and technology..."
• "...the most powerful goal of all - including your customers as collaborators in your company."

Part one: understanding the groundswell

• "But lawyers and entreprenuers aren't the most powerful force on the Internet. People are."
• "Caught between a lawsuit and it's own audience, Digg bowed to the greater force: the audience."
• "People, by moving together on the Internet for a moment in time, had created an irresistible, ineradicable groundswell."

I hope this glimpse into groundswell has either confirmed some of your actions in the business, changed your mind of others or maybe inspired you to grab your own copy. More to come.

-Jacq (@jacqsmith)