We posted before about the usefulness of branded new media applications. Should you invest in one or not?
iPhone applications typically start at around $10,000 for development. What most people don't realize is that you can get a lot of the same utility -- for a lot cheaper -- by investing in your mobile web site.
Your mobile web site is the version of your web site that users see when they visit it from their phones. The site can detect what platform people are using -- iPhone, Palm Pre, Blackberry, etc. -- and present you with a web site designed specifically for that platform.
Here's a tool that lets you see what your web site looks like on your customers' mobile phones.
-Adrianne (@msfener)
