Ta-da! The Pizza Hut Twintern will begin June 1 and “bring an outside perspective” to promotions, tweet about pop-culture news of interest to Pizza Hut consumers, and monitor Twitter for negative communications.
Pizza Hut insists its program was developed before the Domino's fiasco.
The Twintern role was initially pitched by the Zeno Group, Pizza Hut's PR agency of record. The Twintern position will also be used to create an authentic voice that college students can identify with, and to provide an outsider's perspective of how the company works.
“Right now, there may be emerging media, [college students are using], we're not aware of,” said a Pizza Hut PR manager. “That's why we want someone from that age group to fill that role and keep an eye on what's coming up as well as what's popular right now.”
Hopefully the new Twintern will bring some pizazz to the company's boring Twitter feed, http://twitter.com/pizzahut.
-Adrianne (@msfener)
