A blog by Campbell Consulting Group, based in Bend, Oregon.

Thursday, April 30, 2009

Personal Branding

Here's a site to know about: Mashable, The Social Media Guide. April 30, 2009 Mashable posting by Dan Schwabel: 5 Ways to Take Control of Your Personal Brand Today. Read, and get tweeting! It's five simple ways to ensure your image, your way. For all of us "younger peoples," a big Personal Branding suggestion would be deleting college photos on FB (at least removing the photo tags, yes all 812 of them), or creating friend categories with limitations. This is not lying, it's being smart. Plus, you're becoming more professional than you were in college, so it's re-evaluating yourself in a way! The job market today is just like the housing market, A Buyers Market. Why would an employer not take a minute to Google your name, college, home town (information on resume) and start learning about you via social media sites? It is as easy as it sounds. For those of us with jobs, let's keep 'em! Start by reading about Personal Branding in the link above, and then start using that lil' head of yours! Question: How many times have you read or herd about an employer reading employees social media sites to see their tweet, during work hours, of how bored they are? Anwser: Too many. Here's an example from the HUB, posted on April 16, 2009. Not OK. Let's start using these great digital marketing tools with better intentions. Get professional and network, sell, learn, discover and promote with taste!
-Jacq (@jacqsmith)