Google Labs is a great tool - and
Google Trends is even better! I was doing a website audit for a potential client and found Google Trends to be a very useful tool for such a project. I dove a little deeper and started to do some of my own research, just to get some insight into the numbers of social media. You can do the same with your company and its competitors; just use a comma to separate the keywords.
The above image demonstrates the trends and correlations between MySpace, YouTube, Facebook and Twitter.