Case Study: Cuppa Yo and Facebook

A client asked how the humble froyo shop in Bend known as Cuppa Yo got such a strong +2400 following on Facebook. I wrote this about how the owners did it, and how they use Facebook now.

How did Cuppa Yo get so many Facebook fans?

Short answer: Cuppa Yo is popular on Facebook because it is popular in real life. Everyone loves frozen yogurt, and Cuppa Yo is in a great location with a great design, great service, great product, great name – they just pretty much nailed it.

However, Cuppa Yo has also been pretty adept with its social media strategy. They got on Twitter and Facebook a few months before opening and started collecting fans early -- at the end of March, two months before they opened, they already had 200 fans.


Cuppa Yo put prominent links to their Twitter and Facebook pages on the Cuppa Yo web site, http://www.cuppayo.com/. And they have been managing their presence well by updating multiple times daily, responding to comments and adding value by posting what flavors are available.

Cuppa Yo also benefits from being a local brand. This enables them to have stronger connections with customers through social media. Their online interaction is easily supplemented by real life interaction and vice versa. And many of the people who are fans of Cuppa Yo know each other – the girls in their Facebook profile picture could be people you know in real life.

Cuppa Yo's online social persona is fun, unserious, playful and passionate about yogurt. And, they love their fans. They’re receptive to suggestions for flavors, décor and other aspects of the business.