Are Women Better at Building Brands With Social Media?

Research shows different people use social media differently depending on their race and gender. But there is a growing amount of evidence that suggests that women -- and I realize this plays into a total stereotype here -- are better at the personality, connecting and building relationships that are what social media is all about.



A viral video from social media personality iJustine.

From a study by Harvard Business:

On a typical online social network, most of the activity is focused around women—men follow content produced by women they do and do not know, and women follow content produced by women they know.

Bam.

In other words, women's higher social intelligence now has a pretty powerful venue.

I'm just going to make a little mention here that the core Campbell Consulting team happens to be made up of five fabulous women. We also pull in fabulous female contractors from time to time.

Check out this list from Forbes of the top 20 best-branded ladies on Twitter.