A blog by Campbell Consulting Group, based in Bend, Oregon.

Monday, August 16, 2010

Biggest brands on Facebook, Twitter and Foursquare

Ever wonder which brands have the biggest social media following? Is it Starbucks? Zappos? Does Ashton Kutcher count as a brand?

Well now you can find out. This site has created a directory of official corporate social media pages on Twitter, Facebook and even the hot new location-based social network, Foursquare. It's a big garish to look at, but offers a quick guide to who "gets it" with social media. It even assigns a dollar value to a Facebook fan page, and it is testing a measure for "influence" on Twitter.

The number one user (brands and everybody) on Facebook is Texas Hold 'Em Poker Games. Number two? Michael Jackson. On Twitter, Britney Spears is the number one user, surpassing Ashton Kutcher at number two.

Of course, you don't just want to know who's on top - you want to know how to get there. But watching what other companies do can be a great insight.

Top Ten Brands on Twitter
  1. Twitter - 3,483,308 followers
  2. CNN Breaking News - 3,282,381 followers
  3. New York Times - 2,533,020
  4. Google - 2,373,705
  5. The Onion - 2,319,838
  6. E! Online - 2,298,108
  7. Time - 2,125,076
  8. People Magazine - 2,116,630
  9. Mashable - 2,049,778
  10. NBA - 2,024,542
Top Ten Brands on Facebook
  1. Facebook - 16,396,226
  2. Starbucks Coffee -12,439,579
  3. YouTube - 11,119,032
  4. Coca-Cola - 10,391,154
  5. Oreo - 8,471,716
  6. Skittles - 8,341,486
  7. Red Bull - 7,664,632
  8. Victoria's Secret - 6,183,633
  9. Disney - 5,665,089
    and the shocker (at least to me)...
  10. Windows Live Messenger - 5,391,554