A blog by Campbell Consulting Group, based in Bend, Oregon.

Tuesday, July 7, 2009

Twitter in the newsroom

Check out journalist Abraham Hyatt's latest Oregon Understory podcast, "Twitter in the newsroom." He interviews reporters, editors and anchors in the Pacific Northwest about how Twitter has changed journalism, public relations, and their interaction.

Stop rolling your eyes — this is more than just a Twitter love fest. We talk about why journalists aren’t using it, why it’s changing how the PR industry views reporters, and why it really doesn’t matter if Twitter blows up and disappears in the next few months.

It's an interesting look at how editors and reporters are reacting to Twitter's uses and challenges, as well as the greater lessons microblogging can teach media professionals.

-Adrianne (@msfener)