Influencing the influencers

In yesterday's NYT, an article about PR caught our attention. For several years now, we PR practitioners have been scrambling to take as many online webinars and read as many industry e-letters as we can. Scrambling - some would say panicking! - to remain experts and stay on top of our game. Public relations and media relations have become blogger relations, influencer relations, user relations, follower, friend and fan relations. Sometimes it has felt overwhelming, but as we move forward, we've realized something that this article sums up pretty well: it's not as much about the medium as it is about the message, and the relationships we build to get those messages out. We're still communicators and the web is a great place to cast a wide, wide net! Read the article here.

-Judy (@judycampbell)