YouTube's Booming Business: Display Ads

You never know what you're going to get when you click on a link to YouTube. It could be a cat spinning around on a ceiling fan, last night's big reality TV moment or a brilliant ad campaign. Recently my friend, and fellow Campbell Consulting colleague, Adrianne, shared the following link to a hilariously clever ad that uses YouTube brilliantly:

Anthony Ha from MediaBeat points out that this isn't the first ad to use interactive humor, but YouTube hasn't partnered on many big/memorable ad campaigns. The beauty of the Tipp-Ex ad shows how YouTube can be utilized in unique and interestingly interactive ways - something necessary for our fast-paced, video saturated culture. Although online advertising revenue is still catching up to print, readership on sights like NYTimes.com is 10 times that of its print predecessor, a guarantee that more time and money will pour into online advert development in the coming years.

Nike Golf ad: Tiger and Earl

Have you seen the most viewed video on YouTube today? We have. No matter what emotion this ad has evoked in you - we're sure you felt something. Nike is making you think with this unlikely introspective ad, because Tiger is back in the golf game. This ad is brilliant. Nike's message is clear in condemning Tiger's recent behavior as not a sponsor or corporation, but as a parent. The ad was quick, moving and thoughtfully finished in black and white. They had to say something, and they said that something quite well. Bravo! -@jacqsmith #