A blog by Campbell Consulting Group, based in Bend, Oregon.

Thursday, April 8, 2010

Nike Golf ad: Tiger and Earl

Have you seen the most viewed video on YouTube today? We have. No matter what emotion this ad has evoked in you - we're sure you felt something. Nike is making you think with this unlikely introspective ad, because Tiger is back in the golf game. This ad is brilliant. Nike's message is clear in condemning Tiger's recent behavior as not a sponsor or corporation, but as a parent. The ad was quick, moving and thoughtfully finished in black and white. They had to say something, and they said that something quite well. Bravo! -@jacqsmith #