YouTube's Booming Business: Display Ads

You never know what you're going to get when you click on a link to YouTube. It could be a cat spinning around on a ceiling fan, last night's big reality TV moment or a brilliant ad campaign. Recently my friend, and fellow Campbell Consulting colleague, Adrianne, shared the following link to a hilariously clever ad that uses YouTube brilliantly:

Anthony Ha from MediaBeat points out that this isn't the first ad to use interactive humor, but YouTube hasn't partnered on many big/memorable ad campaigns. The beauty of the Tipp-Ex ad shows how YouTube can be utilized in unique and interestingly interactive ways - something necessary for our fast-paced, video saturated culture. Although online advertising revenue is still catching up to print, readership on sights like NYTimes.com is 10 times that of its print predecessor, a guarantee that more time and money will pour into online advert development in the coming years.