A blog by Campbell Consulting Group, based in Bend, Oregon.

Tuesday, February 16, 2010

The Whuffie Bank

Recognized by TechCrunch as one of the 50 most innovative startups of 2009, The Whuffie Bank is about measuring social capital. As the internet becomes increasingly saturated with personalities and web sites, Whuffie Bank turns that capital into a currency. "In a world where reputation is wealth, only those who do good and well unto others are the richest." Use your social reputation to build credit, then donate or pay that credit to others to boost their reputations and make it easier for everyone to find insightful/helpful/trustworthy people on the web. Video here.
-Adrianne (@msfener)