Last month, Pepsi launched a truly social PR campaign. It's on every social network, it's all over the Google -- and it requires participation from the masses. The premise of the project is this: Pepsi earmarked $20 million to give away to innovative projects, submitted by anyone through its web site, www.refresheverything.com. Then everybody votes on the best ideas in open online voting.We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it. -Pepsi Refresh ProjectImagine all the innovations that could get their start from this funding. Ten years down the road, a successful program to say, build a school for girls in a bad neighborhood, blossoms and names a building after Pepsi. It's a great PR campaign that will keep on giving -- in many ways. Is anyone else noticing a correlation between the mounting relevance of the social world and the tendency for major PR campaigns to be philanthropic?
-Adrianne (@msfener)
