A blog by Campbell Consulting Group, based in Bend, Oregon.

Thursday, February 18, 2010

Marketing Firm Buzztag Launches With Buzzworthy Ideas, Global Client List

It's official... Buzztag is in business!

Agency focuses on branded merch fused with new media; clients includes HP, Pepsi Bend, Oregon – Buzztag, a new international sales and marketing company, has launched to provide firms with creative methods of acquiring and connecting with new customers. "Many businesses haven't cracked the social media code," says Brenda Speirs, co-founder of Buzztag. "They either haven't taken full advantage of it or they don't understand what it could do for them. We show them that it's not so confusing -- it's just all about engaging customers and strengthening the relationship, critical to any business today. We help clients break into the social media space with a bang.” Buzztag combines cross-promotions, branded merchandise and social media to help its clients connect with new customers and build excitement around a client’s brand. The company’s official launch took place this past weekend with an online video contest, text message contests and a host of interactive activities with Bend’s WinterFest as a backdrop. Buzztag’s clients include global companies Cisco Systems, HP, Oracle, Pepsi as well as smaller businesses. Buzztag blends a unique set of services including branded merchandise development, social media and collaborative Web 2.0 tools to create innovative outreach solutions for clients. Queen Bee Brenda Speirs developed branded merchandise for global Fortune 500 companies for 10 years before she co-founded Buzztag with the goal of providing branded items that are both unique and useful as part of a comprehensive marketing program. Chief Buzzbomb Lyle Speirs co-founded the company with his wife, Brenda, after years in senior management at Wang Laboratories, Apple Computer, KPMG/ExIS, Black Diamond Consulting and Cisco Systems. About Buzztag Based in Bend, Oregon, Buzztag is an innovative sales and marketing company that provides creative, integrated outreach solutions for a variety of client companies. Buzztag utilizes social media, branded merchandise and interactive, collaborative technology, drawing on its team’s years in related fields. To find out more about the buzz Buzztag is creating, go to www.buzz-tag.com, @buzztag or find and become a fan of the company on Facebook.
-Campbell Consulting (@ccgpr)