21st Amendment Craft Canned Beer to Fly with Virgin American

The choice of which airline to fly suddenly got easier.

21st Amendment Craft Canned Beer to Fly with Virgin America San Francisco, CA - Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA, a hoppy, full bodied ale, in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7. "This is a huge day for beer drinkers looking for a full flavored craft beer while flying aboard Virgin America. The 21st Amendment's innovative approach of putting craft beer with unique flavors in cans partners perfectly with Virgin America, a brand synonymous with innovation, creativity and an emphasis on the customer’s experience," says Shaun O'Sullivan, Brewmaster and Co-Founder of the 21st Amendment. Brew Free! or Die IPA is brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt back bone. The Brewery’s top selling beer, this IPA starts big and finishes clean leaving you wanting more. "Craft beer in cans is better for the beer than glass bottles and better for the environment with a lower carbon footprint. Not only are cans lighter, take less energy to make, transport and recycled more often than glass, but they also don't allow light to reach the beer which can cause spoilage. You can also take cans to places where bottles can't go, like the beach, lakes, golf courses and of course airplanes," says Nico Freccia, Co-founder of the 21st Amendment. "We couldn’t be more pleased to partner with 21st Amendment. Our guests have been looking for an expanded onboard beer selection with more locally-produced micro-brews. We’ve received that feedback from many channels – including Tweets and Facebook posts received from 35,000 feet via our in-flight WiFi," said Porter Gale, Vice President of Marketing at Virgin America. "As the only airline with a touch-screen in-flight entertainment at every seatback that offers on-demand food and drinks, Virgin America is all about offering flyers more and better choices. We’re pleased to partner with another San Francisco-based company to elevate the typical in-flight experience above the ordinary." "The great side note and cool little twist about this story is the whole thing started on Twitter. I was flying aboard a Virgin America flight and tweeted about the amazing in-flight experience and later inquired about the possibility of getting the 21st Amendment beer on Virgin America's planes. One thing led to another and now we're drinking 21st Amendment's craft beer at 35,000 feet. Social networking, planes and beer go together," says Shaun O'Sullivan, a self proclaimed Twitter addict himself. About 21st Amendment Brewery The 21st Amendment Brewery Restaurant was opened in August, 2000 in San Francisco, California by co-founders Nico Freccia and Shaun O’Sullivan to honor the thousands of craft breweries that were wiped out during Prohibition. They recently started to package two of their award winning craft beers in cans, Brew Free! or Die IPA and Hell or High Watermelon Wheat . At the 21st Amendment Brewery, we celebrate the right to brew beer, the freedom to be innovative, and the obligation to have fun. For more information, please visit: www.21st-Amendment.com. About Virgin America: Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing start-up U.S. airlines of all time and currently employs over 1500 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline’s base of operations is San Francisco International Airport’s modern International Terminal. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the U.S. skies via its touch-screen Red™ seatback system. In just over two years flying, the airline was named "Best Domestic Airline" in Condé Nast Traveler’s 2008 and 2009 Readers’ Choice Awards and Travel + Leisure’s 2008 and 2009 World’s Best Awards. For more: www.virginamerica.com.

-Campbell Consulting (@ccgpr)