Want to really listen to your customers? Social networks are a great way to stay in touch. It personalizes the brand and shows appreciation for the people you appreciate most -- your clientele.
This weekend, Campbell Consulting did some market research for Oregon Chai on Twitter. Check out some of the lovely things people are saying: http://twitter.com/OregonChai/favorites.
We're also using Twitter to engage Oregon Chai's customers in a direct dialogue. If you go to http://twitter.com/oregonchai, you'll see some of the conversations we're having ;)
Want to know if people are talking about you? You can search for your brand on Twitter and find out what people are really saying about your product in real time. It's better than waiting for your nose to itch, right?-Adrianne (@msfener)
