Great hit for North Rim in Luxury Homes Quarterly!

With the Cascade Mountains on the horizon and the Deschutes River Canyon below, North Rim is situated among some of the most sublime scenery in the Northwest.

The six-year-old development features a series of winding pathways, integrated parks and recreation area, towering mature trees, ensuring its residences take full advantage of the surrounding natural beauty. Just minutes from Bend, residents can tee off at Awbrey Glen or Broken Top, shop in the Old Mill District, dine downtown, or enjoy a concert in Drake Park.

Oregon Chai Slighty Sweet featured in First For Women Magazine

Our client, Oregon Chai, was featured in the March 2010 issue of First for Women Magazine as a slim and satisfying beverage choice in "Comfort Drinks - hold the hidden fat." Read and enjoy!

-Campbell Consulting (@ccgPR)

"The 25 Best New Beers" in Maxim featuring Deschutes Brewery & 21st Amendment Brewery

Congratulations 21st Amendment Brewery and Deschutes Brewery!!

Thank you to Beer Advocate for posting the list! 21st Amendment Brewery's Brew Free! or Die IPA from San Fransisco, and Deschutes Brewery's Green Lakes Organic Ale from Bend, Oregon made "The 25 Best New Beers" list in Maxim Magazine's February 2010 issue. Here is the list from @BeerAdvocate:

1. Butternuts Beer & Ale Porkslap Pale Ale
2. Widmer Brothers Drifter Pale Ale
3. Great Divide Hoss ("Best Name")
4. New Belgium Hoptober ("Staff's No.1")
5. Victory Helios Ale
6. Oskar Blues Ten Fidy
7. Pyramid Haywire
8. Sam Adams Noble Pils
9. Sierra Nevada Torpedo
10. Clipper City Marz Hon ("Chug Easy")
11. Bud Light Golden Wheat (yeah, yeah...we all knew it was coming)
12. 21st Amendment Brew Free! Or Die IPA
13. Dogfish Head Indian Brown
14. North Coast Old Stock
15. Foothills Sexual Chocolate
16. Deschutes Green Lakes Organic Ale
17. Upslope Pale Ale ("Best Pale Ale")
18. Intercourse Brewing Blue Ball Porter (har-har...obvious why this was chosen)
19. Ballast Point Calico
20. New Glarus Fat Squirrel
21. Brooklyn Local 1 ("Best Wine Sub")
22. Barley Brown's Tumble Off
23. Firestone Walker Union Jack ("Best IPA")
24. Harpoon UFO White
25. Sly Fox Phoenix

-Campbell Consulting (@ccgpr)

Viral marketing your promotion

The overwhelming response to Oregon Chai's "Give Me Oregon Chai" promotion this weekend that caused them to run out of samples in four days was thanks to social media!

Timeline:

Thursday: Oregon Chai has budgeted a certain number of free samples for this promotion. Stacia sends me an email asking me to push out the word on the social networks first, so that our friends there will get first dibs.

Friday, 10:00 AM: The first notice is posted on Oregon Chai's Twitter, Facebook and MySpace pages.

Friday, 10:45 AM: We send the word out to freebie bloggers and promo trackers on Twitter.

Friday, 11:45 AM: Second notice posted on Twitter and Facebook.

Friday, 1:40 PM: Third notice posted on Twitter and Facebook.

Friday, 3:15 PM: Fourth and final notice posted on Twitter.

Saturday and Sunday: The http://givemeoregonchai.com is retweeted dozens of times and two dozen Facebookers "like" and comment on the promotion.

Monday, 11:00 AM: Judy gets a call from Oregon Chai saying that the promo web site has been swamped with visitors requesting samples. More than four times the number (and it was a large number) of samples budgeted were requested just on Monday. Stacia, who is the account manager, had not circulated the press release yet. "What did you guys do?" Judy asked me and Stacia. The wonderful folks at Oregon Chai said they would try to get more samples ready and shipped.

Tuesday, 8:00 AM: Oregon Chai called to say they had been able to scrounge up enough samples to meet the extra requests but would have to shut the promotion down, just four days after it went live. The http://givemeoregonchai.com web site was updated to say:

"So it seems a lot of people love Oregon Chai as much as we do. Due to a wonderful, overwhelming response for free samples, this promotion has ended...for now. Keep your eyes open for future offers from Oregon Chai. And in the meantime, visit your local market or oregonchai.com to get your hands on some 'me time.'"

Few things are tougher than ceasing a viral message. We put out the word today on the social sites, but people are unlikely to spread around the message in the same way.

Lesson: Social media is FAST. If you plan to promote something virally, you need to be ready for high demand over a short time. Fortunately Oregon Chai was happy and able to step up its offer and accommodate those who had already requested samples, and ended up shipping out almost SIX TIMES what they had originally planned. Love those guys!

-Adrianne (@msfener)

Deschutes Brewery pub in the Oregonian

Cheers to Deschutes Brewery, who got this great write-up in the Oregonian last week.

Portland's brewpubs know how to do beer and do it well. But food? Not so much... But the new kid on the block, a huge, big-game-themed outpost of Bend's Deschutes Brewery, makes tasty pub grub. Some of the offerings can seem a bit effete for a beer hall (the Grilled Pear and Goat Cheese pizza with optional duck prosciutto?), but it's actually refreshing to see a pub menu with well-thought-out dishes befitting the excellent beer.

The writer also praises the pub for its happy hour and hangout factor. (And in the Portland Business Journal yesterday, Deschutes Brewery got a nod for its social media marketing.)

-Adrianne (@msfener)

Budget Travel: Another great hit for Deschutes Brewery

An article in the May issue of Budget Travel highlighted the Deschutes Brewery pub in Bend as organic, delicious and affordable. The State of Being Green Justin Bergman, May 2009

"We get our first taste of Bend's character at the Deschutes Brewery, where nearly every item on the menu is organic.

The burgers? Made with locally raised, hormone- and antibiotic-free elk and beef. The buns? Baked with the brewery's leftover grain. Even the mustard is homemade."

-Campbell Consulting

Campbell Consulting in the news!

BeerAdvocate wrote about Campbell Consulting's selection as the agency of record for Deschutes Brewery, one of our newest clients. by Jason Alström, May 11

"The minute we said go, Campbell Consulting hit the ground running. They're delivering ideas that push the envelope, right off the bat," said Mark Hegedus, Director of Sales and Marketing of Deschutes Brewery. Hegedus should know a good idea when he sees it: he hails from Coors and more recently, Red Bull. Campbell Consulting's online PR experience and intimate familiarity with Deschutes Brewery's beers and culture were deciding factors in being chosen as public relations agency of record. It didn't hurt that they expressed a commitment to whatever product sampling and feedback is required of them. Read the full article.

Other new clients Campbell Consulting has added in the past 6 months include Eagle Crest Resort, Metabolic Maintenance Products and Old Mill District - all based in Central Oregon, but utilizing our services to conduct regional and national outreach.

-Judy (@judycampbell)

Oregon Chai Matcha Green Tea on All Women's Talk

"A little sweeter and a little creamier, the Oregon Chai brand turns regular green tea into a frothy latte." Seven Delicious Ways to Get Your Green Tea: Read it here.

-Campbell Consulting

Deschutes Brewery in Beer Examiner

Check out this great hit for Deschutes Brewery that appeared in Beer Examiner last week! It's an article about Deschutes Brewery's new beer, Mirror Mirror, a premium aged beer that uses a wax seal to prevent oxidation.

Most food and beverage labels warn with “Best Before” dates implying that the product is not at its finest upon “expiry.” Craft brewers are once again changing the paradigm. Read the Deschutes Brewery notes on its latest release, Mirror Mirror. “Best if consumed after April 2010.” At 11.5% and 30 Bittering Units (relatively low) this malt-emphasized oak aged barley wine is more in the style of English barley wines than the hoppier American version... What I’m about to tell you will probably be one of the most important reasons why this beer will rise in quality and popularity. The bottle closure is sealed with wax. This may seem insignificant, but it’s a very big deal to those who collect, age and savor beer. Read the rest here.

-Campbell Consulting