This summer, we've decided once again to engage an intern to assist us with some of our many client projects. It's a win-win, with an extra brain and another energetic presence added to the Campbell mix, while we offer meaty projects for a college student to gain experience in his or her field.
This summer, it's her field, with Jessica joining us from Oregon State University where she has been studying communications and Spanish. Jessica is eager to learn the PR and social media ropes, so we've designed a calendar of projects that will expose her to all that we do. She'll post calendar announcements online for our neighborhood, tourism and brewery clients and develop tweets and Facebook posts to support their events. She'll brainstorm creative ways to engage the media in causes near and dear to our clients' (and our!) hearts. She'll draft press releases which we'll edit as part of her learning process. And she'll sit in as we media train clients we're preparing for on-camera interviews with TV media. A lot to tackle in one short summer, but Jessica is clearly up for the task!
And, with Jessica in the thick of her communications studies at OSU, we're sure to be learning from her as well. After all, it's her generation who uses social media most prolifically, and she's taking classes that teach the very latest nuts, bolts and nuances of this rapidly changing part of the communications field.
It's going to be a great summer. Welcome, Jessica!
