Oyster Races Gain TV Exposure with Zany Stunts!

One of Campbell Consulting’s newest clients, Merrell Oyster Adventures Races, has given us a fun, rollercoaster of events this summer!

On June 25, The Merrell Oyster Racing Series introduced the Oyster Off Road Adventure Race to Bend. This one-of-a-kind, mountain town race combined pure athleticism with thought-provoking strategy, requiring each team of 2-4 to run, bike, paddle, climb and perform other crazy athletic stunts while answering clues and completing tasks.

If that sounds like fun to you, register for the Portland Oyster Urban Adventure Race, the last of the three Northwest races, to be held in Portland, Oregon August 20.

To help promote all three Northwest races, I wrote an article for Race Center Northwest that’s been circulated on their homepage since May. Oregon Lakes and Rivers also featured the event, along with dozens of other online calendars. The event also made The Source Weekly’s top picks list. The Source also ran a Facebook contest promoting the Bend Oyster.

In the world of radio, 92.9 became the official media sponsor of the Bend Oyster and ran a Find the Oyster contest, in which a giant oyster was hidden in two local restaurants. The person who found the oyster won $100 in Merrell gift certificates. Other fun schwag was given out to radio listeners to create excitement about the event.

Julia Gray of KBND 1110 a.m. also interviewed Jason Ornstein, executive director of adventure for the Merrell Oyster Racing Series, on the radio.

During the Bend Oyster, KTVZ 21 covered the event and interviewed Emily Salberg, race organizer. The local newspaper, the Bend Bulletin published an article about the event and the race results.

Christie Johnson prepares guacamole challenge

I wasn’t able to be at the Bend Oyster, but I did get to travel up to Seattle to help coordinate media at the Seattle Oyster Urban Adventure Race. Jason, Emily and I set up challenges for King 5 reporter Christie Johnson to complete during half a dozen live TV spots, including making guacamole with her arms tied to two participants and eating a cupcake with a clue hidden in the middle without using her hands. I also chatted with the Seattle Times media team, who participated in the race and shared information about it on Facebook.

One interesting aspect of the race I noticed was that participants could take it as seriously – or as casually – as they wanted. Some teams were obviously there to win, but others were more interested in just having a fun time than pushing themselves to their physical limits.

Teams also designed matching t-shirts that usually reflected some aspect of the race or a Seattle theme (think rain). Each participant gets a cowbell on a lanyard when they complete the race, and one team called themselves “More Cowbell.”

I think everyone who finished the race would agree with Christopher Walken when he said, “I got to have more cowbell!”

Merrell Oyster Adventure Races Teams with Campbell Consulting

From the Beard and Moustache National Championship to Bend WinterFest, if there’s a fun, zany event being held in Bend, Campbell Consulting Group wants to be ahead of the race—that’s why Campbell is pleased to announce it will be the public relations agency for the Merrell Oyster Adventures Races, to be held in Bend, Portland and Seattle this summer.

The Merrell Oyster Racing Series is introducing the Oyster Off Road Adventure Race to Bend on June 25. This one-of-a-kind, mountain town race has the uncanny ability to combine pure athleticism with thought-provoking strategy, requiring each team of 2-4 to run, bike, paddle, climb and perform other crazy athletic stunts while answering clues and completing tasks.

The Off Road is similar to its sister race, the Oyster Urban Adventure, an exceptional, high-caliber urban adventure race produced by Team Player Productions, currently held in ten markets across the country and on its fourth successful year in Portland and its fifth year in Seattle. Year after year, the race has remained unparalleled in its athleticism as well as its innovative courses that continue to challenge its growing following of racers.

Campbell will be promoting all three of these adventure races. Already, we've posted information to calendars and sent out press releases. But with races as unusual as these, there are all sorts of opportunities for fun PR campaigns to get the word out about Oyster. Stay tuned to the Campbell blog and Facebook Page for updates!