The Campbell Consulting Team gathered around a shiny Mac and took notes yesterday at noon for the
PR Daily Webinar: How to pitch journalists in a new media world: Is the pitch dead?
Points covered:
- What has and has not changed?
- Boost your online interaction
- What needs to be changed?
- CEO vomit
- Measurement of success
- The Embargo
- The Magic Middle vs. The Human Network
- Is social media a viable tool?
...and the final words from the amazingly blunt and hilarious David Pogue from NYT, "DON'T JUST PITCH!"
Webinars are not a waste of time - listen and apply.
Cheers,