A blog by Campbell Consulting Group, based in Bend, Oregon.

Thursday, October 22, 2009

Another global warming publicity stunt

And one that's likely to be effective, too.
This Saturday, Oct. 24, Portland will join with Tokyo, London, Buenos Aires and hundreds of cities worldwide in displaying the number 350 on shop windows and T-shirts and in every other conceivable shape,size and form. People will form “350” in human chains, hang “350” banners from rooftops, and run 350-meter races. The Masai Mara tribe is even planning a traditional “350 Jumps” ceremony in rural Kenya. And on the banks of the Willamette River, hundreds of kayaks and canoes will form a massive “350” before joining a larger rally at Pioneer Courthouse Square.
Three-hundred and fifty what? Last year, a NASA climatologist a report concluding that a majority of climate scientists agree that 350 parts per million is the maximum safe level of carbon dioxide in the earth’s atmosphere. Draft treaty proposals for the upcoming climate summit in Copenhagen currently use that figure. The global rallies are a way for concerned humans to “tell the delegates in Copenhagen as well as Obama to keep the number in” says Bill McKibben, founder of 350.org, the organization behind the rallies. Read more at http://wweek.com/editorial/3550/13230/.
Publicity!
-Adrianne